Senior Marketing and Digital Manager

Warner Electronic; Chhatrapati Sambhajinagar District; On-site; INR 1,800,000 - 2,600,000; Full time

Job summary

Trueview – Warner Electronics India Pvt. Ltd. in Aurangabad, Maharashtra, seeks a Senior Digital Marketing Manager to lead integrated online marketing, strengthen brand visibility, and drive engagement across platforms.

You will own campaigns, content strategy, and performance analytics for consumer electronics and technology products. The role requires 7+ years in digital marketing, strong leadership, and hands-on experience with major analytics and social platforms.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Business Administration, Mass Communication, or related field.
• Minimum 7+ years of experience in digital marketing with social media strategy and campaign management.
• Strong understanding of digital channels, content marketing, paid promotions, influencer marketing, and brand management.
• Hands-on experience with Meta Business Suite, Google Analytics, LinkedIn Analytics, and relevant advertising platforms.
• Proficiency in social media management tools such as Hootsuite, Buffer, Sprout Social, or equivalent platforms.
• Working knowledge of Canva, Adobe Photoshop, Premiere Pro, or similar creative tools.
• Strong analytical, communication, storytelling, leadership, and project management skills.
• Ability to manage multiple campaigns, budgets, and deadlines effectively.
• Experience in consumer electronics, technology, manufacturing, or product-based companies preferred.

Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with business objectives and brand positioning.
• Plan and execute integrated campaigns to increase brand awareness, customer engagement, lead generation, and conversions.
• Identify new digital marketing opportunities, emerging platforms, and industry trends to improve marketing effectiveness.
• Define campaign objectives, budgets, KPIs, and performance benchmarks.
• Develop and implement social media strategies across Facebook, Instagram, LinkedIn, YouTube, X (Twitter), and other platforms.
• Manage and grow the company's social media presence, audience engagement, and brand visibility.
• Plan content calendars, product launches, promotional campaigns, and seasonal marketing activities.
• Oversee creation and publishing of engaging posts, reels, stories, product videos, and other digital content.
• Monitor competitor activities, industry developments, and audience trends to optimize strategies.
• Develop content strategies for promotions, brand campaigns, product demos, and customer education.
• Collaborate with designers, editors, writers, product teams, and sales teams to produce marketing content.
• Ensure consistency in brand messaging and visual identity across channels.
• Develop storytelling strategies to communicate product features, benefits, and USPs.
• Plan, manage, and optimize paid social campaigns in coordination with performance team.
• Monitor budgets, campaign performance, CAC, ROAS, and lead quality.
• Analyze campaign data and implement optimization strategies to improve reach and conversions.
• Coordinate with teams on audience targeting, remarketing, creatives, and landing pages.
• Develop influencer marketing, identify creators, manage collaborations, and build relationships with communities.
• Monitor comments, messages, reviews, and queries; manage brand reputation and coordinate with support.
• Track KPIs: reach, engagement, followers, website traffic, leads, conversions; generate reports.

Job description

Job Description Senior Digital Marketing Manager

Company: Trueview – Warner Electronics India Pvt. Ltd.
Position: Senior Digital Marketing Manager
Department: Marketing
Experience: 7+ Years
Employment Type: Full-Time
Location: Chhatrapati Sambhajinagar (Aurangabad), Maharashtra
Reporting To: Head of Marketing / Senior Management

Job Summary

We are looking for an experienced and results-driven Senior Digital Marketing Manager to lead and execute digital marketing strategies, strengthen brand visibility, drive customer engagement, and support business growth. The ideal candidate will have strong expertise in social media management, digital campaign planning, content strategy, paid promotions, influencer marketing, and performance analytics.

The candidate will be responsible for developing integrated digital marketing strategies aligned with business objectives, managing brand communication across digital platforms, and leading campaigns for our consumer electronics and technology products.

Key Responsibilities

1. Digital Marketing Strategy

• Develop and implement comprehensive digital marketing strategies aligned with business objectives and brand positioning.
• Plan and execute integrated campaigns to increase brand awareness, customer engagement, lead generation, and conversions.
• Identify new digital marketing opportunities, emerging platforms, and industry trends to improve marketing effectiveness.
• Define campaign objectives, budgets, KPIs, and performance benchmarks.

2. Social Media Management

• Develop and implement social media strategies across Facebook, Instagram, LinkedIn, YouTube, X (Twitter), and other relevant platforms.
• Manage and grow the company's social media presence, audience engagement, and brand visibility.
• Plan and execute content calendars, product launches, promotional campaigns, and seasonal marketing activities.
• Oversee the creation and publishing of engaging posts, reels, stories, product videos, and other digital content.
• Monitor competitor activities, industry developments, and audience trends to optimize social media strategies.

3. Content Strategy and Brand Communication

• Develop effective content strategies for product promotions, brand campaigns, product demonstrations, and customer education.
• Collaborate with graphic designers, video editors, content writers, product teams, and sales teams to create high-quality marketing content.
• Ensure consistency in brand messaging, visual identity, and communication across all digital channels.
• Develop storytelling strategies that communicate product features, benefits, and unique selling propositions effectively.

4. Paid Campaigns and Performance Marketing

• Plan, manage, and optimize paid social media campaigns in coordination with the performance marketing team.
• Monitor advertising budgets, campaign performance, cost per lead, customer acquisition cost, and return on advertising spend (ROAS), as applicable.
• Analyze campaign data and implement optimization strategies to improve reach, engagement, lead quality, and conversions.
• Coordinate with relevant teams on audience targeting, remarketing, campaign creatives, and landing-page performance.

5. Influencer and Community Management

• Develop and execute influencer marketing strategies, including identifying relevant creators, evaluating their audiences, and managing collaborations.
• Build relationships with influencers, industry professionals, dealers, distributors, and relevant online communities.
• Monitor customer comments, messages, reviews, and queries across social media platforms.
• Manage online brand reputation and coordinate with customer support and internal teams to resolve customer concerns.

6. Analytics and Performance Reporting

• Track and analyze key performance indicators, including reach, engagement rate, follower growth, website traffic, leads, and conversions.
• Prepare monthly and quarterly digital marketing performance reports for management.
• Use analytics insights to identify opportunities, evaluate campaign effectiveness, and improve marketing ROI.
• Maintain campaign dashboards and provide actionable recommendations based on performance data.

7. Team Leadership and Coordination

• Lead, guide, and coordinate the digital marketing and social media team to achieve defined objectives.
• Assign responsibilities, monitor deliverables, and ensure timely execution of campaigns.
• Coordinate with design, product, sales, e-commerce, and other departments for integrated marketing activities.
• Manage external agencies, freelancers, influencers, and other marketing partners, where required.

Required Skills and Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Business Administration, Mass Communication, or a related field. A relevant postgraduate qualification is an advantage.
• Minimum 7+ years of experience in digital marketing, with demonstrated experience in social media strategy and campaign management.
• Strong understanding of digital marketing channels, content marketing, paid promotions, influencer marketing, and brand management.
• Hands‑on experience with Meta Business Suite, Google Analytics, LinkedIn Analytics, and relevant advertising platforms.
• Proficiency in social media management tools such as Hootsuite, Buffer, Sprout Social, or equivalent platforms.
• Working knowledge of Canva, Adobe Photoshop, Premiere Pro, or similar creative tools.
• Strong analytical, communication, storytelling, leadership, and project management skills.
• Ability to manage multiple campaigns, budgets, and deadlines effectively.
• Experience in consumer electronics, technology, manufacturing, or product‑based companies will be preferred.

Key Performance Indicators (KPIs)

• Growth in social media reach, engagement, and relevant followers.
• Improvement in brand awareness and digital visibility.
• Achievement of campaign objectives and marketing targets.
• Quality and consistency of content delivery as per the content calendar.
• Lead generation and conversion performance from digital campaigns.
• Paid campaign efficiency and achievement of agreed budget and ROAS targets.
• Influencer campaign performance and collaboration effectiveness.
• Timely completion of performance reports and marketing initiatives.
• Team productivity and cross‑functional coordination.

Preferred Candidate Profile

We are looking for a strategic, creative, and data‑driven professional who can combine digital marketing expertise with strong leadership capabilities. The ideal candidate should be capable of translating business objectives into measurable digital marketing initiatives and building a strong online presence for a growing consumer electronics brand.

Interested candidates

with relevant experience in digital marketing, social media strategy, and brand growth are encouraged to apply.