Head of Marketing

Talent Corner HR Services Pvt Ltd; Dadri; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Talent Corner HR Services Pvt Ltd in India seeks a dynamic marketing professional with a strong digital background to manage the complete marketing function spanning digital and traditional activities.

You will lead SEO/SEM, social media, content marketing, events, and lead generation, while coordinating with sales and channel partners to scale growth in the AV/IT space. Strong analytics and strategy execution are essential.

Qualifications

• Approximately 5 years of marketing experience, preferably in B2B tech or related industries.
• Strong hands-on digital marketing, performance marketing, and lead generation experience.
• Ability to manage both digital and traditional marketing activities and collaborate with sales.

Responsibilities

• Lead digital marketing initiatives across SEO, SEM, paid campaigns, social media, and content marketing.
• Develop and execute the overall marketing strategy for the business in India.
• Drive brand awareness, demand generation, and B2B lead generation.
• Manage campaigns, analytics, and performance optimization.
• Plan product launches, exhibitions, events, and brand campaigns.
• Coordinate with sales teams and channel partners to support growth.
• Manage budgets, agencies, vendors, and campaign performance.
• Develop marketing collateral and product communications.
• Monitor market trends and customer insights.

Skills

Digital marketing

Performance marketing

Lead generation

SEO

SEM

Social media

Content marketing

Analytics

Budget management

Stakeholder management

Tools

Google Analytics

SEO tools

Job description

We are seeking a dynamic marketing professional with a strong digital marketing background who can manage overall marketing activities. The ideal candidate will combine digital expertise with broader marketing capabilities, brand building, lead generation, and strategic execution.

The business operates in the audiovisual and collaboration technology space, with solutions including interactive displays, commercial displays, LED displays, and video-conferencing solutions.

Key Responsibilities

• Lead digital marketing initiatives, including SEO, SEM, paid campaigns, social media, and content marketing.
• Develop and execute the overall marketing strategy for the business in India.
• Drive brand awareness, demand generation, and B2B lead generation.
• Manage marketing campaigns, digital analytics, and performance optimisation.
• Plan and execute product launches, exhibitions, events, and brand campaigns.
• Coordinate with sales teams and channel partners to support business growth.
• Manage marketing budgets, agencies, vendors, and campaign performance.
• Develop marketing collateral, product communication, and promotional strategies.
• Monitor market trends, competitor activities, and customer insights.

Ideal Candidate Profile

• Approximately 5 years of marketing experience, preferably in B2B technology, electronics, AV solutions, IT hardware, or a related industry.
• Strong hands-on experience in digital marketing, performance marketing, and lead generation.
• Ability to manage both digital and traditional marketing activities.
• Strong analytical, communication, stakeholder-management, and execution skills.

Recruiter's Priority

Prioritize candidates with strong digital marketing expertise who can independently manage the complete marketing function. Candidates whose experience is limited to social media management or content creation alone may not be suitable.