Senior Manager Sales & Marketing

Connexio; Surat; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Connexio is seeking a senior marketing professional to lead budget planning, brand activation and leasing for its mall/shopping center portfolio in Surat. The role involves managing marketing campaigns, vendor relationships, and revenue from branding spaces.

The candidate should have 8-10 years in retail marketing for a mall or shopping center, an MBA in marketing, and experience in direct, digital and social media campaigns.

Qualifications

• MBA or equivalent degree in sales/marketing.
• 8-10 years in retail community centre / shopping centre marketing.
• Managing direct, digital and social media handles and campaigns.
• Market intelligence to beat competition and develop promotions.
• Manage Gift Card/loyalty programs; branding materials and guest literature.
• Plan PR activities, media outreach and CSR initiatives.

Responsibilities

• Budgeting and process management for marketing budgets and events.
• Brand management: annual events, campaigns, signage revenue and visibility.
• Leasing: set targets, identify tenants, negotiate and close deals.
• Relationship management with vendors and tenants; coordinate campaigns.
• MIS, reporting: track campaigns, leasing performance and KPI reviews.
• Team development: monitor KRAs/KPIs and maintain team discipline.

Skills

Retail marketing

Brand management

Leasing

Relationship management

MIS & reporting

Budgeting

CSR initiatives

Education

MBA in sales/marketing

Job description

Core Responsibilities

Budgeting and process management

• Forecasting financial operating budgets for marketing activities/ events and ensure the set operating budgets are met;
• Plan and ensure the set profitability marketing revenue targets are achieved;
• Create and maintain SOPs for sales & marketing function;

Brand management

• Conceptualize, activate and execute the annual events and promotions calendar to increase footfall at the mall / shopping center;
• Develop and oversee implementation of ATL, BTL, TTL, Guerilla marketing campaigns and brand strategies to achieve marketing revenue targets and create brand visibility;
• Oversee revenue generation through Signage space selling, space on hire, branding revenues, co-branding and sponsorship, kiosks etc.;
• Oversee centers publicity through advertising, promotions, website, visual merchandising, magazine, newsletter in order to enhance the branding and positioning of the mall / shopping center;
• Devise marketing strategies to counter competition and attract customers with unique value propositions;

Qualifications / Experience Required

• 8-10 years in retail community centre / shopping centre marketing
• MBA or equivalent degree in sales/marketing
• Managing direct, digital and social media handles and marketing campaigns;
• Ensure timely market intelligence/ research data is available to curb the competition and develop new marketing strategies for mall / shopping center promotion;
• Oversee communication solutions for all events and guest service promotions which includes up-dating mall / shopping center guides, directory boards and general guest services literature;
• Ensure management of the Gift Card program or any loyalty card programs that are / proposed to be implemented;
• Strategize, plan and execute PR activities as directed, managing media and press and ensure timely press material preparation;
• Assist in designing the mall / shopping center brochure;
• Leading and driving various CSR initiative;

Leasing

• Setting up leasing targets and ensuring team targets are timely achieved as per the assigned retail categories / leasing plan
• Supervise in identifying the prospective tenants / retailers and setting meetings
• Guiding leasing specialists on structuring attractive leasing packages, negotiating and closure of the deals
• Coordinate with internal stakeholders for internal approvals and external stakeholders to ensure timeline conclusion of deal.

Relationship Management

• Effectively manage relationship with all the vendors / tenants;
• Develop individual marketing campaigns for retailers as required
• Maintain effective relationship with creative, PR, social media agencies and vendors – event production, mall decor, printing etc.;

MIS, Reporting

• Budget management of campaigns in line with overall marketing
• Prepare weekly and monthly reports on the status and performance of leasing activities.
• Analysis of the efficacy of the marketing program;
• Effectively manage relationship with all tenants / retailer / channel partners / vendors.
• Weekly / Monthly presentation to the management on overall sales & marketing function

Team and Self-Development

• Ensure effective execution of the team members KRAs / KPIs;
• Provide timely resolution / guidance when required;
• Establish rapport with subordinates, create and maintain department morale and build team efforts to achieve excellent results.
• Ensure good team discipline in terms of adherence to company’s policies, attendance as well as punctuality.
• Attending relevant forums / seminar for market updates / intelligence;