Assistant Manager - Mall Marketing

Trehan Group; Gurugram District; On-site; INR 600,000 - 900,000; Full time

Job summary

Trehan Group is seeking a dynamic Mall Marketing professional in Gurugram to drive footfall and brand visibility across our retail developments. You will plan and execute marketing campaigns, events, and partnerships, coordinating with tenants and vendors to position our malls as vibrant lifestyle destinations.

The role emphasizes on-ground events, digital channels, and customer engagement programs, with a focus on measurable ROI and consistent brand standards.

Qualifications

• Experience in retail or mall marketing.
• Proven event management and experiential marketing skills.
• Proficient with digital marketing tools and platforms.
• Excellent communication, negotiation, and stakeholder management.
• Creative, customer-centric thinker.
• Able to perform in a fast-paced environment.

Responsibilities

• Develop and implement comprehensive marketing strategies to increase footfall and tenant sales.
• Plan and manage on-ground events, activations, and promotional campaigns.
• Collaborate with retail tenants for joint marketing initiatives and brand promotions.
• Manage digital marketing channels including social media, website, and paid campaigns.
• Drive customer engagement programs, loyalty initiatives, and seasonal campaigns.
• Coordinate with agencies, vendors, and internal teams for campaign execution.
• Monitor market trends, competitor activities, and consumer behavior to optimize campaigns.
• Handle PR activities, influencer collaborations, and media partnerships.
• Track and analyze campaign performance, footfall data, and ROI metrics.
• Ensure consistent brand positioning and visual merchandising standards across the mall.

Skills

Retail mall marketing

Event management

Digital marketing

Communication & stakeholder mgmt

Customer-centric thinking

Adaptability to fast-paced environment

Job description

We are seeking a dynamic and creative candidates for Mall Marketing role to drive footfall, enhance brand visibility, and create engaging customer experiences across our retail developments. This role will be responsible for planning and executing marketing campaigns, events, and partnerships that position our malls as vibrant lifestyle destinations.

Key Responsibilities:

• Develop and execute comprehensive marketing strategies to increase mall footfall and tenant sales
• Plan and manage on-ground events, activations, and promotional campaigns
• Collaborate with retail tenants for joint marketing initiatives and brand promotions
• Manage digital marketing channels including social media, website, and paid campaigns
• Drive customer engagement programs, loyalty initiatives, and seasonal campaigns
• Coordinate with agencies, vendors, and internal teams for campaign execution
• Monitor market trends, competitor activities, and consumer behavior to optimize campaigns
• Handle PR activities, influencer collaborations, and media partnerships
• Track and analyze campaign performance, footfall data, and ROI metrics
• Ensure consistent brand positioning and visual merchandising standards across the mall

Key Requirements:

• Strong understanding of retail and mall marketing
• Expertise in event management and experiential marketing
• Proficiency in digital marketing tools and platforms
• Excellent communication, negotiation, and stakeholder management skills
• Creative thinking with a customer-centric approach
• Ability to work in a fast-paced, dynamic environment