Executive - Sales & Marketing

Virtuous Retail; Surat; On-site; INR 500,000 - 800,000; Full time

Job summary

Virtuous Retail in Surat is seeking a marketing-focused professional to drive revenue through branding, signage spaces, and sponsorships, while expanding the mall's clientele and negotiating terms.

You will manage events, promotions, and CSR initiatives, coordinate with vendors, and align online marketing with offline promotions. The role also covers content management, PR activities, and regular MIS reporting to guide strategy.

Qualifications

• 3-7 years in retail community centre / marketing
• MBA or equivalent degree in marketing , retail or related fields

Responsibilities

• Revenue generation through branding, signage space, space on hire, co-branding and sponsorships.
• Achieve sales targets through cold calling, corporate tie-ups and references.
• Penetrate new accounts and expand existing clientele, negotiating terms and rates.
• Plan and manage events and promotions, coordinating with vendors and CSR initiatives.
• Oversee online marketing and PR, including website content and social media assets.
• Prepare MIS reports and provide market intelligence to guide strategy.

Skills

Attention to detail

Time management

Organizational skills

Strong work ethic

Independent working

Interpersonal skills

Education

MBA or equivalent degree in marketing, retail or related fields

Job description

Core Responsibilities

Revenue generation through branding & SOH

• Ensure revenue generation through Signage space selling, space on hire, branding revenues, co-branding and sponsorships etc.;
• Ensure allotted sales target are achieved through cold calling, corporate tie-up, references etc.;
• Exploring potential business avenues to penetrate new accounts and expanding existing clientele; negotiating and finalizing terms & rates.

Event / promotions Management

• Adhere to the marketing SOP guidelines;
• Assist in execution of the events as per the Marketing calendar;
• Coordinate with various vendors (Event Production, Mall Dcor, and Printing) and make sure all requirements of the event(s) are met within the stipulated time frame;
• Drive sponsorships and other revenues for planned events;
• Implement various CSR initiative as directed;
• Ensure communication solutions for all events and guest service promotions which includes up-dating mall guides, directory boards and general guest services literature;
• Ensure the Gift Card program or any loyalty card programs are smoothly running at the mall.

Online Marketing,internal / external marketing communication and PR

• Ensure content improvement of the mall website as directed and manage the website content as directed;
• Responsible for managing social media assets of the centers;
• Development of the e-newsletters from the website as directed;
• Incorporate online activities with offline marketing promotions;
• Work effectively with internal departments esp. leasing, sub-brands and guest services to ensure optimum business effectiveness and information is communicated around the business units new store openings, launches, events, changes to procedures, staff newsletters;
• Execute PR activities as directed, ensure timely press material preparation and arranging press conferences.

MIS, Reporting

• Analysis of the efficacy of the marketing programme;
• Weekly / Monthly presentation to the management on overall marketing management;
• Ensure research data is available to enable the management to devise new marketing strategies and attract customers with unique value propositions;
• Market intelligence and competitor analysis.

Qualifications / Experience Required

• 3-7 years in retail community centre / marketing
• MBA or equivalent degree in marketing , retail or related fields

Preferred Qualities

• Attention to detail
• Excellent time management and organizational skills
• Strong work ethic, intense drive, and initiative for quality and customer service.
• Ability to act and operate independently with minimal daily direction
• Ability to identify and resolve problems and develop alternative solutions on time
• Good interpersonal skills