Marketing Manager/Senior Manager

CDR Infracon; Madurai District; On-site; INR 1,800,000 - 3,600,000; Full time

Job summary

CDR Infracon in Tamil Nadu seeks a seasoned Mall Marketing leader to develop and execute marketing strategies for mall properties, plan events, and coordinate promotions. You will manage digital campaigns, build relationships with retailers and agencies, and drive footfall and brand visibility while steering budgets and ROI.

The role requires 10–15 years of relevant experience, strong leadership, and a proven track record in retail marketing, event management, and digital initiatives.

Qualifications

• 10–15 years of mall/retail marketing or shopping centre management experience.
• Proven success in event management, brand promotions and digital marketing.
• Strong communication, leadership and team management skills.
• Prior mall or commercial real estate exposure preferred.

Responsibilities

• Develop and execute marketing strategies, campaigns, and promotional activities.
• Plan and coordinate events, festivals, exhibitions, and seasonal promotions.
• Manage digital marketing, social media, advertising, and branding.
• Build relationships with retail brands, tenants, media, and advertising agencies.
• Drive customer footfall, engagement, and loyalty initiatives.
• Coordinate with leasing, operations, and management teams.
• Monitor marketing budgets, campaign performance, and ROI.
• Conduct market research and competitor analysis.

Skills

Mall marketing

Event management

Digital marketing

Brand promotions

Leadership

Negotiation

Team management

Communication

Budget management

Job description

Role & responsibilities

• Develop and execute marketing strategies, campaigns, and promotional activities.
• Plan and coordinate events, festivals, exhibitions, and seasonal promotions.
• Manage digital marketing, social media, advertising, and branding.
• Build relationships with retail brands, tenants, media, and advertising agencies.
• Drive customer footfall, engagement, and loyalty initiatives.
• Coordinate with leasing, operations, and management teams.
• Monitor marketing budgets, campaign performance, and ROI.
• Conduct market research and competitor analysis.

Preferred candidate profile

• 10-15 years of experience in mall marketing, retail marketing, or shopping centre management.
• Experience in event management, brand promotions, and digital marketing.
• Excellent communication, leadership, negotiation, and team management skills.
• Candidates with prior experience in shopping malls or commercial real estate are preferred