Mall Marketing Head

Ample Success HR; Ghaziabad District; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Ample Success HR seeks an experienced Mall Marketing Head (GM) to lead the overall marketing strategy, branding initiatives, and customer engagement programs for a Delhi-NCR mall. You will drive footfall, enhance brand visibility, and partner with tenants for joint promotional campaigns.

The role requires 8–10+ years in mall/retail marketing, strong leadership, and proven expertise in digital, events, and ROI-driven campaigns.

Qualifications

• MBA/PGDM in Marketing or equivalent professional expertise.
• 8–10+ years of Mall Marketing, Retail Marketing, Shopping Centre Marketing, or Commercial Real Estate Marketing.
• Excellent presentation, negotiation, and stakeholder management skills.
• Proven experience in planning and executing high-footfall campaigns and promotional activities.

Responsibilities

• Develop and execute comprehensive marketing strategies to increase mall footfall, customer engagement, and brand awareness.
• Plan and implement integrated marketing campaigns across digital, print, radio, outdoor media, influencer marketing, and in-mall branding.
• Conceptualize and execute seasonal campaigns, festivals, promotional events, exhibitions, and customer engagement activities.
• Collaborate with Leasing, Sales, and Operations teams to align marketing initiatives with business objectives.
• Build and maintain strong relationships with retail brands and tenants for joint marketing initiatives and promotional campaigns.
• Increase tenant participation in mall marketing activities to drive store-level sales.
• Lead the planning and execution of entertainment events, activations, celebrity appearances, and experiential marketing programs.
• Manage the mall's digital presence, including social media platforms, website, online campaigns, and content strategy.
• Monitor campaign performance using marketing analytics and prepare ROI reports with actionable insights.
• Develop, manage, and optimize the annual marketing budget while ensuring cost-effective utilization of resources.
• Coordinate with creative agencies, media houses, event partners, PR agencies, and vendors for timely execution of campaigns.
• Ensure brand consistency across all marketing communication and customer touchpoints.
• Conduct market research, competitor analysis, and consumer trend studies to identify innovative marketing opportunities.
• Lead, mentor, and develop the marketing team to achieve organizational and departmental objectives.
• Prepare presentations and marketing proposals for prospective brands, business partners, and management.

Skills

Mall Marketing Strategy

Brand Management

Retail Marketing

Digital Marketing

Social Media Marketing

Event Management

Marketing Analytics

ROI Tracking

Leadership

Stakeholder Management

Education

MBA/PGDM in Marketing

Job description

About the Role

We are looking for an experienced and dynamic Mall Marketing Head (GM) to lead the overall marketing strategy, branding initiatives, customer engagement programs, and promotional campaigns. The ideal candidate will be responsible for driving mall footfall, enhancing brand visibility, supporting tenant business growth, and positioning the mall as a preferred lifestyle, retail, and entertainment destination in Delhi-NCR.

Key Responsibilities

• Develop and execute comprehensive marketing strategies to increase mall footfall, customer engagement, and brand awareness.
• Plan and implement integrated marketing campaigns across digital, print, radio, outdoor media, influencer marketing, and in-mall branding.
• Conceptualize and execute seasonal campaigns, festivals, promotional events, exhibitions, and customer engagement activities.
• Collaborate with Leasing, Sales, and Operations teams to align marketing initiatives with business objectives.
• Build and maintain strong relationships with retail brands and tenants for joint marketing initiatives and promotional campaigns.
• Increase tenant participation in mall marketing activities to drive store-level sales.
• Lead the planning and execution of entertainment events, activations, celebrity appearances, and experiential marketing programs.
• Manage the mall's digital presence, including social media platforms, website, online campaigns, and content strategy.
• Monitor campaign performance using marketing analytics and prepare ROI reports with actionable insights.
• Develop, manage, and optimize the annual marketing budget while ensuring cost-effective utilization of resources.
• Coordinate with creative agencies, media houses, event partners, PR agencies, and vendors for timely execution of campaigns.
• Ensure brand consistency across all marketing communication and customer touchpoints.
• Conduct market research, competitor analysis, and consumer trend studies to identify innovative marketing opportunities.
• Lead, mentor, and develop the marketing team to achieve organizational and departmental objectives.
• Prepare presentations and marketing proposals for prospective brands, business partners, and management.

Desired Candidate Profile

• MBA/PGDM in Marketing or equivalent professional expertise.
• 8–10+ years of experience in Mall Marketing, Retail Marketing, Shopping Centre Marketing, or Commercial Real Estate Marketing.
• Excellent presentation, negotiation, and stakeholder management skills.
• Strong knowledge of digital marketing, branding, social media marketing, and event management.
• Proven experience in planning and executing high-footfall campaigns and promotional activities.
• Strong analytical skills with experience in campaign performance tracking and ROI analysis.
• Ability to manage multiple projects and work effectively with cross-functional teams.
• Strong leadership, communication, and team management capabilities.

Required Skills

• Mall Marketing Strategy
• Brand Management
• Retail Marketing
• Customer Engagement
• Digital Marketing
• Social Media Marketing
• Event & Activation Management
• Marketing Budget Management
• Campaign Planning & Execution
• Tenant Relationship Management
• Vendor & Agency Management
• Market Research & Consumer Insights
• Presentation & Negotiation Skills
• Leadership & Team Management
• Marketing Analytics & ROI Tracking

Why Join

Interested in this role?