Executive - Marketing

Phoenix Mills; Lucknow; On-site; INR 250,000 - 350,000; Full time

Job summary

Phoenix Mills in Lucknow invites an Executive to lead Marketing initiatives within the Retail division. You will help shape brand imagery, create communication guidelines, and coordinate with external agencies to maintain consistent visuals and messaging.

The role requires a Graduate or MBA in Marketing with 1-3 years in retail marketing. Knowledge of Advertising, PR, brand positioning, and budgeting will be essential to drive campaigns and partnerships.

Qualifications

• Graduate or MBA in marketing is required.
• 1-3 years of experience in the retail industry with marketing experience preferred.
• Knowledge of Advertising and PR concepts.
• Knowledge of brand building.
• Knowledge of pricing and budgeting.

Responsibilities

• Assist in planning PR and advertising operations to enhance the mall's image by ensuring regular ads.

Skills

Advertising & PR concepts

Brand building

Pricing / budgeting

Education

MBA (Marketing)

Graduate

Job description

Job Title

Executive - Marketing Department / Division Marketing External Interface (Enlist external agencies/authorities that you are required to deal with while discharging your duty) - Agencies Event Management - Government/ regulatory bodies - Retailers - Sponsors

Minimum Qualification (i.e education, training etc.)

• Graduate, MBA (Marketing)

Minimum Experience

• 1-3 years of experience in retail industry; marketing experience is preferred

Special Skills/Attributes (required for performing the job effectively)

• Knowledge of Advertising and PR concepts
• Knowledge of brand building
• Knowledge of pricing / budgeting

Overall Purpose/Objective Of the job

Responsible for creating a brand imagery and communication guideline including creatives, logo, brand positioning etc

Key Responsibilities (List major responsibilities, that you have, to achieve the key objectives)

• Assist in planning the PR and advertising operations to enhance the image of the Centre(Mall) by ensuring regular ad