Programmatic Manager

Publicis Groupe; Gurugram District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

A leading advertising agency in Gurugram is seeking a Programmatic Manager to lead programmatic media strategy and execution. The ideal candidate has 4-5 years of experience in programmatic buying, strong analytical skills, and leadership capabilities. You will manage campaigns across various platforms to achieve client objectives, ensuring data-driven decisions and innovation in advertising strategies.

Qualifications

• 4–5 years of experience in programmatic buying and strategy.
• Hands-on experience with at least one enterprise-level DSP.
• Familiarity with ad verification tools (MOAT, IAS).

Responsibilities

• Plan, execute, and optimize programmatic campaigns.
• Serve as the primary point of contact for clients.
• Translate campaign data into actionable insights.

Skills

Campaign Management

Data & Insights

Client Management

Strong analytical skills

Communication skills

Leadership capabilities

Education

Bachelor’s degree in Marketing or related field

Tools

DV360

The Trade Desk

Amazon DSP

Job description

Direct message the job poster from Publicis Groupe

Overview

IIM Lucknow | Talent Acquisition @ Publicis Groupe

As a Programmatic Manager, you will be responsible for driving end-to-end programmatic media strategy, execution, and optimization across clients. You’ll lead a team of specialists to deliver efficient, data-driven campaigns while ensuring best practices, innovation, and alignment with client goals.

Key Responsibilities

• Campaign Management: Plan, execute, and optimize programmatic campaigns across DSPs (DV360, The Trade Desk, Amazon DSP, etc.) to achieve client KPIs such as reach, efficiency, and ROI.
• Develop holistic programmatic media strategies: audience segmentation, targeting, bidding approaches, and inventory selection.
• Client Management: Serve as the primary point of contact for clients on all programmatic initiatives—presenting performance reviews, optimization strategies, and innovation opportunities.
• Supervise and mentor junior traders/executives, ensuring operational excellence and professional development within the team.
• Data & Insights: Translate campaign data into actionable insights, generate reports, and provide strategic recommendations for future planning.
• Cross-functional Collaboration: Work closely with planning, creative, analytics, and tech teams to deliver integrated and data-led media solutions.
• Stay up to date with industry trends, emerging technologies, and programmatic advancements; proactively identify opportunities to test new formats, data partners, and tools.
• Strong knowledge of programmatic platforms (DV360, TTD, Xandr, Yahoo DSP, etc.)
• Understanding of DMPs, SSPs, ad servers, and data-driven targeting
• Experience managing performance and brand campaigns across multiple objectives
• Strong analytical and quantitative skills with proficiency in Excel and reporting tools
• Excellent communication and presentation skills
• Team player with leadership capabilities and stakeholder management experience

Qualifications & Experience

• Bachelor’s degree in Marketing, Advertising, or related field
• 4–5 years of experience in programmatic buying and strategy (agency background preferred)
• Hands-on experience with at least one enterprise-level DSP
• Exposure to PMPs, PG deals, and open exchange buys
• Familiarity with ad verification, measurement, and attribution tools (MOAT, IAS, Nielsen, etc.)

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Advertising

Industries

• Advertising Services