Group Head Programmatic

Dentsu India; Mumbai; On-site; INR 3,500,000 - 5,500,000; Full time

Job summary

Dentsu India in Mumbai seeks a Group Head - Programmatic to lead a team of specialists, shaping client strategies and driving measurable growth across programmatic campaigns.

You will own strategy, optimize DV360 and other DSPs, and rely on MMPs and analytics to provide data-driven recommendations, ensuring top-tier delivery and strong client partnerships.

Qualifications

• 6+ years of experience in programmatic campaign management.
• Proven experience managing and leading a team.
• Expert-level knowledge of DV360 and experience with other DSPs.
• Strong experience with MMPs and analytics tools.
• Excellent client management and communication skills.
• Proven ability to develop and execute strategic programmatic plans.

Responsibilities

• Lead a team of programmatic specialists, providing guidance and mentorship.
• Develop and execute client-centric programmatic strategies, focusing on KPIs and growth.
• Own client communication and relationship management with clear updates.
• Pursue account growth opportunities with Account Directors.
• Leverage DV360 and other DSPs to optimize campaigns and deliver results.
• Use MMPs and analytics platforms to provide insights and recommendations.
• Collaborate with Client Services and other channel teams for seamless campaigns.
• Analyse performance data to identify trends and optimize strategies.
• Maintain high standards of quality and best practices.

Skills

Team leadership

Client management

Strategic thinking

Analytical thinking

Communication

Budgeting

Forecasting

Advanced Excel

PowerPoint

Tools

DV360

Other DSPs

MMPs

Analytics tools

Excel

PowerPoint

Job description

As a Group Head - Programmatic, you will be a strategic partner to our clients, driving campaign performance and identifying growth opportunities. You will lead a team of specialists, ensuring the delivery of exceptional programmatic solutions

Responsibilities

• Lead a team of programmatic specialists, providing guidance and mentorship
• Develop and execute client-centric programmatic strategies, focusing on achieving KPIs and driving business growth
• Own client communication and relationship management, ensuring clear and consistent updates
• Proactively identify and pursue account growth opportunities in partnership with Account Directors
• Leverage expertise in DV360 and other DSPs to optimize campaigns and deliver exceptional results
• Utilize MMPs and analytics platforms to provide data-driven insights and recommendations
• Collaborate with Client Services and other channel teams to ensure seamless campaign executions
• Analyse campaign performance data to identify trends and optimize strategies
• Ensure adherence to best practices and maintain high standards of quality
• Experience on Media Planning and Programmatic deals is must

Qualifications

• 6 years+ of experience in programmatic campaign management
• Proven experience managing and leading a team
• Expert-level knowledge of DV360 and experience with other DSPs
• Strong experience with MMPs and analytics tools
• Excellent client management and communication skills
• Proven ability to develop and execute strategic programmatic plans
• Strong analytical and problem-solving skills
• Strong Excel and PPT skills
• Innovation & Best Practices: Stay ahead of industry trends, implement cutting-edge technologies, and ensure adherence to best practices to maintain high standards of quality and innovation
• Budget Management: Responsible for large scale budget management, and forecasting
• A/B Testing and Experimentation: Design and implement rigorous A/B testing and experimentation frameworks to optimize campaign performance and identify winning strategies
• Attribution Modelling: Expert knowledge of attribution modelling and it's effect on performance

Skills Required

• Demonstrated experience in leading and developing high-performing teams
• Advanced proficiency in DV360 and extensive experience with other leading DSPs
• Expertise in developing and implementing custom bidding scripts
• Strong experience with MMPs and advanced analytics platforms
• Exceptional client management and communication skills, with a proven ability to build and maintain strong client relationships
• Strategic thinker with a proven ability to develop and execute innovative programmatic strategies
• Strong analytical and problem-solving skills, with a data-driven approach
• Strong Budgeting and forecasting skills
• Strong Excel and PowerPoint skills