Senior Manager - Product Management

Axis Max Life Insurance Limited; Gurugram District; Remote; INR 2,500,000 - 4,000,000; Full time

Job summary

Axis Max Life Insurance Limited, a joint venture between MFSL and Axis Bank, seeks a Sr. Manager to lead Product Owner duties and channel partnerships in Gurgaon.

The role focuses on defining product strategy, roadmap alignment with business goals, and managing a robust backlog and stakeholder collaboration. The candidate will drive onboarding transformations, partnerships with banks and brokers, and adoption of digital platforms, while leveraging data analytics to improve NPS and growth.

Qualifications

• 6–9 years of Digital Product Management experience.
• Experience managing external partners such as Banks, Brokers, NBFCs.
• Experience working on digital onboarding journeys, partner integrations, APIs, and customer-facing platforms.
• Exposure to analytics tools such as Power BI and Google Analytics.

Responsibilities

• Define and communicate the product vision, aligning with business goals.
• Prioritize backlog and translate requirements into clear user stories with acceptance criteria.
• Collaborate with cross‑functional teams—engineering, design, marketing—to deliver high‑quality products.
• Benchmark features and drive industry‑first initiatives in technology and business impact.
• Apply design thinking to develop product/platform for a seamless UX and UI.

Skills

Product Management

Channel Partnerships

Stakeholder Management

Design Thinking

Education

Bachelor's Degree in Engineering

MBA preferred

Tools

Power BI

Google Analytics

APIs

Job description

Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Ltd., is a joint venture between Max Financial Services Limited (“MFSL”) and Axis Bank Limited.

Axis Max Life Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. It has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery, and a well-trained human capital.

Axis Max Life has been consistently ranked among the best workplaces by the GPTW Institute, reflecting its commitment to creating a positive and empowering work environment.

#ComeAsYouAre LGBTQIA+ and PwD candidates of all ages are encouraged to apply

Job Description

Role Product Owner & Channel partnerships Designation Sr. Manager

Experience 6-9 years Location Gurgaon

KEY RESPONSIBILITIES

• Product Strategy & Vision: Define and communicate the product vision, aligning it with business goals and customer needs. Partner with business define the Product Roadmap to meet the Functional strategy objectives. Create/Participate in product/Platform strategy for 3 years, ensuring meeting business MoS & adoption strategy
• Backlog Management: Develop, prioritize, and maintain the product backlog, ensuring alignment with strategic objectives.
• User Story Development: Translate business requirements into clear user stories with defined acceptance criteria
• Stakeholder Collaboration: Work closely with cross-functional teams, including engineering, design, and marketing, to deliver high-quality products
• Benchmarking: Constantly benchmark the product features and platform to come up with industry-first initiatives both in technology space and business impacting
• Design thinking: Understand the current ecosystem & apply design thinking to develop product/platform to provide seamless experience. Work closely with the UX teams in brainstorming for the most efficient UX and most relevant and contemporary UI
• Market & Customer insights: Conduct regular FGDs, take feedback to improve the user experience and eliminate any friction in the journey and eventually improve the NPS
• Adoption and MoS: Ensure 100% adoption and MoS achievement identified during the brainstorming with business users and help business in identifying the MoS
• Manage strategic relationships with key broker partners and banking partners. Drive partner onboarding, activation, engagement, and long-term adoption of the digital platform.
• Identify growth opportunities and drive digital initiatives to increase partner contribution, adoption, and digital transaction volumes.
• Lead onboarding transformation initiatives to ensure seamless partner integration with our onboarding journey
• Collaborate with sales, operations, technology, and compliance teams to drive successful partner implementations and integrations.
• Track and report channel performance metrics, adoption trends, and partner satisfaction scores.

Measures of Success - Product management

• Customer centric metrics: NPS above 70
• Business metric impact: Defining the MoS and 90% achievement
• Feature adoption and engagement: Monitor and ensuring meeting the agreed adoption rate, providing insights via analytics, feature effectiveness and adding feedback in product vision
• Product vision: Ensure that vison for the product is created for 3 years and implemented as per the plan
• Stakeholder and people management: Regular connect with the stakeholders and positive feedback in 360 review

• Digital Business Volume through Partners
• Broker and Bank Satisfaction Score
• Number of Successful Partner Onboardings

Product Management

• Product Ownership and Product Management
• Customer Journey Mapping
• Design Thinking
• Product Analytics and Data-Driven Decision Making
• Digital Platform Development
• AI and Emerging Technology Awareness
• User Story Creation and Backlog Management
• Broker and Banking Partner Management
• Partner Onboarding and Activation
• Stakeholder Management
• Partner Success and Adoption Management
• Negotiation and Influencing Skills
• Executive Relationship Management

Preferred Experience

• 6-9 years in Digital Product Management, Channel Management, Strategic Partnerships, FinTech, Banking, Insurance, Wealth, or Digital Platforms.
• Experience managing external partners such as Banks, Brokers, NBFCs, FinTechs,
• Experience working on digital onboarding journeys, partner integrations, APIs, and customer-facing platforms.
• Exposure to analytics tools such as Power BI, , Google Analytics
• Strong understanding of AI-led customer and partner experiences.

Educational Qualifications

• Bachelor's Degree in Engineering, Technology, Business, or related field.
• MBA preferred.