Product Manager - Digital Technology

Axis Max Life Insurance Limited; Gurugram District; Remote; INR 1,200,000 - 1,800,000; Full time

Job summary

Axis Max Life Insurance Limited, a joint venture between MFSL and Axis Bank, seeks a Product Manager to own digital tools in the Sales ecosystem from roadmap to field adoption. The role blends Digital Product Management with business front-ending to drive customer value and revenue growth.

You will coordinate with business teams and the technology group to prioritise features, write requirements, run FGD sessions, and manage launches with marketing collateral.

Qualifications

• MBA with understanding of sales and marketing, strategic mindset, some exposure to digital tools.
• Engineering background with IT project management experience; Agile knowledge is a plus.

Responsibilities

• Act as Channel/Product manager for key digital tools, defining roadmap with business teams and technology.
• Write business requirements and test scenarios; conduct FGDs with the sales team and benchmark with competitors.
• Lead go-to-market activities, create field communications, and obtain buy-in from senior leaders.
• Study app performance post-launch, resolve issues, drive field adoption, and plan next feature set with sales/ops leaders.
• Perform analytics on tool data to derive actionable insights.

Skills

Project management

Stakeholder communication

Agile methodologies

Education

MBA in Sales/Marketing

Engineering degree

Tools

Agile tools

Job description

Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Ltd., is a joint venture between Max Financial Services Limited (“MFSL”) and Axis Bank Limited.

Axis Max Life Insurance offers comprehensive protection and long‑term savings life insurance solutions through its multi‑channel distribution, including agency and third‑party distribution partners. It has built its operations over two decades through a need‑based sales process, a customer‑centric approach to engagement and service delivery, and a well‑trained human capital.

Axis Max Life has been consistently ranked among the best workplaces by the GPTW Institute, reflecting its commitment to creating a positive and empowering work environment.

#ComeAsYouAre LGBTQIA+ and PwD candidates of all ages are encouraged to apply

Job Description

Job Description

Job Title Product Manager Location Gurgaon HO

Department Digital Technology Function Product Engineering

Reporting to Band 4A

Job Summary

At Max Life Insurance, we believe in comprehensiveness and always staying ahead of industry. To enable this, we have a carved out a role which is more dynamic Product Owner/Channel Manager. This role is an amalgamation of Digital Product Management and business front ending so that the individual gets to grow, learn and contribute in over journey of the product

Key Responsibilities

You will be acting as the Channel/product manager for some of our critical digital tools. Mainly pre‑sales or a completely new tool being developed. You will work at one end with the business teams which will be the consumer for these tools to develop a roadmap for these, and with our technology team to make the device strategy, decide what features need to be built in first, and once the prototype is ready, get the product tested for technical robustness.

Your role involves Business requirement writing, jotting down test case scenarios and FGDs (Focus group discussion) with the sales team. Also, conduct monthly benchmarking with the competition, product companies and feedback calls for NPS (Net promoter score)

Once the product is built, or a new feature released, you will program manage the go‑to‑market effort for the project. You will build the communication to be shared with field teams including marketing paraphernalia. You will meet the senior leaders and demonstrate the tool and its benefits, taking their buy‑in. You will organize the launch activities on field.

After the launch, the real action will start. You will study the app performance on field, identify the user issues, and get the technical issues sorted. You will continue to closely engage with the field teams to drive adoption and usage, send out daily updates on the progress. At the same time, you will start working with the sales/ops leadership to think, document and develop the next set of features for the tool.

You will run analytics to draw actionable insights with the data generated from the tool.

You have high energy, excellent project management skills and communication skills. You are interested in the way technology works and are highly customer focused. You understand and empathize with customer’s pain points, and don’t mind going the extra mile for troubleshooting and easing the customer’s pain. You work against tight deadlines of project releases and get work done outside your direct area of influence. You enjoy having conversations with stakeholders and arrive at quick decisions on moving the digitization agenda ahead.

What’s in it for You:

• Opportunity to learn about digital technologies
• Work with the largest non‑banking private Life Insurance company in India
• Opportunity to work in a constantly changing, fast paced environment
• Opportunity to work with senior leaders of the organization in high visibility assignments
• Opportunity to work with and manage cross‑functional stakeholders
• Opportunity to be a part of a small, tightly knit, high energy team
• Perform and get additional responsibilities at a quick rate
• Get future ready, and keep yourself updated with the latest in the digital world

Desired qualification and experience

You can be an MBA with a good understanding of sales and marketing, have strategic bent of mind, and some exposure to digital tools. Experience 4-8 years.

OR, you can be an engineer with expertise in managing IT projects. Understanding of Agile methodology will be an advantage. Experience 4-8 years.

About Axis Max Life Insurance

Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Ltd., is a Joint Venture between Max Financial Services Limited (“MFSL”) and Axis Bank Limited. Axis Max Life Insurance offers comprehensive protection and long‑term savings life insurance solutions through its multi‑channel distribution, including agency and third‑party distribution partners. It has built its operations over two decades through a need‑based sales process, a customer‑centric approach to engagement and service delivery and trained human capital. As per the annual audited financials for FY2023-24, Axis Max Life Insurance has achieved a gross written premium of INR 29,529 Cr. For more information, please visit the company website at www.maxlifeinsurance.com.

#ComeAsYouAre LGBTQIA+ and PwD candidates of all ages are encouraged to apply