Meta PPC Specialist

24 Hours Group; Delhi; On-site; INR 900,000 - 1,300,000; Full time

Job summary

24 Hours Group is seeking a Meta PPC Specialist with 4+ years of hands-on Meta Ads management to own lead generation campaigns across services and ecommerce. You will work from strategy through execution, optimize for CPL/ROAS, and collaborate with creative and analytics teams to improve performance.

The role requires deep knowledge of Meta platforms, strong English communication, and the ability to manage campaigns in a fast-paced agency environment. Delhi-based role preferred.

Qualifications

• 4+ years of hands-on Meta Ads management experience.
• Experience at a digital marketing or performance agency.
• Proven track record running lead generation campaigns.
• Deep expertise in Meta Ads Manager, Business Manager, and Meta Pixel.
• Strong command of audience segmentation: Lookalikes, Custom Audiences, interest and behavioral targeting.
• Experience with Advantage+ campaigns and Meta's AI-driven placement features.
• Solid understanding of attribution models and Meta's post-iOS 14 measurement landscape.
• Proficient in Excel or Google Sheets for data analysis and reporting.
• Strong written and verbal English communication skills.

Responsibilities

• Plan, build, and manage full-funnel Meta ad campaigns from strategy through execution — targeting, creative direction, structure, and bidding
• Analyze CPL, ROAS, CAC, frequency, and attribution data to identify inefficiencies and growth opportunities
• Design and run structured A/B tests across creatives, audiences, offers, and landing pages — and turn results into actionable learnings
• Brief and guide creative teams on ad concepts, hooks, formats, and copy angles that drive performance
• Optimize for qualified lead volume across service-based and ecommerce verticals, integrating lead quality feedback from CRM and sales teams
• Manage and allocate significant ad budgets efficiently, scaling winners while hitting cost-per-lead targets
• Ensure robust event tracking, Meta CAPI setup, and attribution accuracy in coordination with dev and analytics teams
• Translate campaign performance into clear, compelling reports for clients or internal stakeholders

Skills

Meta Ads Manager

Lead generation

A/B testing

English communication

Tools

Meta Pixel

Meta Business Manager

HubSpot

GoHighLevel

Google Analytics 4

Job description

We're looking for a Meta PPC Specialist who lives and breathes paid social — someone who blends data-driven rigor with creative instinct to build lead generation machines on Meta. You'll own campaigns end-to-end across both services and ecommerce verticals, pushing performance beyond benchmarks while constantly testing what's next. If you've thrived inside an agency managing multiple accounts simultaneously and know Meta's ecosystem inside-out, we want to talk.

Key Responsibilities

• Plan, build, and manage full-funnel Meta ad campaigns from strategy through execution — targeting, creative direction, structure, and bidding
• Analyze CPL, ROAS, CAC, frequency, and attribution data to identify inefficiencies and growth opportunities
• Design and run structured A/B tests across creatives, audiences, offers, and landing pages — and turn results into actionable learnings
• Brief and guide creative teams on ad concepts, hooks, formats, and copy angles that drive performance
• Optimize for qualified lead volume across service-based and ecommerce verticals, integrating lead quality feedback from CRM and sales teams
• Manage and allocate significant ad budgets efficiently, scaling winners while hitting cost-per-lead targets
• Ensure robust event tracking, Meta CAPI setup, and attribution accuracy in coordination with dev and analytics teams
• Translate campaign performance into clear, compelling reports for clients or internal stakeholders

Requirements

• 4+ years of hands-on Meta Ads management experience
• Previous experience at a digital marketing or performance agency
• Proven track record running lead generation campaigns (not just brand awareness)
• Deep expertise in Meta Ads Manager, Business Manager, and Meta Pixel
• Strong command of audience segmentation: Lookalikes, Custom Audiences, interest and behavioral targeting
• Experience with Advantage+ campaigns and Meta's AI-driven placement features
• Solid understanding of attribution models and Meta's post-iOS 14 measurement landscape
• Proficient in Excel or Google Sheets for data analysis and reporting
• Strong written and verbal English communication skills

Nice to Have

• Experience running lead gen for both service businesses AND ecommerce brands
• Familiarity with CRM platforms (HubSpot, Salesforce) and lead quality optimization workflows
• Experience with GoHighLevel (HighLevel) for CRM, pipeline management, and lead tracking
• Experience with Meta Lead Ads and Instant Forms
• Working knowledge of Google Analytics 4 and cross-channel attribution
• Exposure to other paid channels (Google Ads, TikTok, Pinterest)
• Understanding of landing page CRO principles