Senior Manager Performance Marketing

Bhanzu; Bengaluru; On-site; INR 3,500,000 - 6,500,000; Full time

Job summary

Bhanzu is seeking a leader to scale our paid acquisition efforts in Bengaluru. You will own strategy, execution, and measurement of growth across Meta and Google Ads, with a focus on driving high-quality enrollments at efficient CAC.

You will collaborate with content, analytics, product, and operations teams to optimize funnels from awareness to onboarding and retention. The role requires deep expertise in paid acquisition metrics, analytics, and testing, plus strong budget management and

Qualifications

• Proven expertise in Meta and Google Ads platforms.
• Strong understanding of ROAS, CPA, LTV, CAC.
• Experience with analytics, attribution, and tracking systems.
• Experience with A/B testing and CRO.

Responsibilities

• Lead and mentor a team of performance marketers.
• Define and own the Performance Marketing strategy across paid channels.
• Manage campaign setup, optimisation, and scaling with keyword research and budgeting.
• Collaborate with creative/content teams to develop ad copy, landing pages and experiments.
• Implement and monitor tracking, attribution, and ROI metrics.
• Monitor CPL, ROAS, CPA, quality score, CTR, and other KPIs.
• Identify bottlenecks across the funnel and iterate improvements.
• Forecast budgets and reallocate spend based on performance.
• Stay updated with industry trends and platform changes.
• Collaborate with growth, product, creative and operations teams.

Skills

Meta Ads

Google Ads

Analytics & Tracking

A/B Testing

Budget Forecasting

Data-driven mindset

Cross-functional collaboration

Policy awareness

Tools

Google Analytics

Attribution tracking

Bid automation scripts

Job description

To lead and scale Bhanzu’s paid acquisition efforts, driving high-quality leads (or paid enrollments) at efficient cost, while continuously optimising campaigns, creatives, and funnels. You will own strategy, execution and measurement of growth via performance marketing channels, working cross-functionally with content, creative, analytics, product, and operations teams.

Key Responsibilities:

• Mentor / lead a team of performance marketers.
• Define and own the Performance Marketing strategy across paid channels, aligning with Bhanzu's growth/revenue/enrollment goals.
• Manage campaign setup, optimisation, and scaling: keyword research, audience targeting, bidding & budget management.
• Work with creative/content teams to develop ad copy, creative assets, landing pages, and experiments (A/B / multivariate testing) to improve conversion rates.
• Implement and monitor tracking & analytics: ensure proper attribution, conversion tracking, ROI/CAC/LTV metrics, analytics tools (Google Analytics, conversion pixels, etc.) are set up and accurate.
• Monitor performance on key metrics: Cost per Lead (CPL), Return on Ad Spend (ROAS), Cost per Acquisition (CPA), Quality Score, Click-Through Rate (CTR), etc.
• Use data to identify bottlenecks across the funnel, suggest improvements, test hypotheses, and iterate rapidly.
• Manage budgets: forecast, allocate, and reallocate between channels/campaigns based on performance & testing.
• Stay updated with industry trends, platform changes, Google Ads policies, bidding/automation tools, etc., to leverage new features & maintain competitiveness.
• Collaborate closely with growth, product, creative & operations teams to ensure alignment from traffic acquisition to user onboarding & retention.

Must-Have Skills & Qualifications:

• Deep expertise in Meta & Google Ads.
• Strong understanding of paid acquisition metrics & ROAS, CPA, Lifetime Value (LTV), CAC.
• Proficiency in analytics tools, attribution, and tracking systems.
• Experience with A/B testing and conversion rate optimisation.
• Solid budget management skills; able to forecast, scale, and shift spend based on performance.
• Excellent data-driven mindset: ability to analyse large data sets, derive insights, and make recommendations.
• Good collaboration skills: working with creative, content, and product teams.
• Up-to-date with Paid Ads best practices and policy changes.

Good to have:

• Experience in EdTech, consumer, subscription models
• Experience working with automation tools, scripts (e.g. for bidding), or managing programmatic display/retargeting.
• Experience with international markets (US, UK, GCC, ANZ, etc.), especially since Bhanzu operates globally.