Performance Marketing Manager

ZoomMantra Digital Pvt ltd; Mumbai; On-site; INR 900,000 - 1,500,000; Full time

Job summary

ZoomMantra Digital Pvt ltd in Mumbai, India is seeking a Performance Marketing Manager to own paid digital acquisition and lead generation for the company and clients.

You will plan, execute, optimize and scale campaigns across Meta Ads, Google Ads, YouTube, and LinkedIn, focusing on qualified leads, conversions, and ROI. Collaboration with creative, video production, social media, and BD teams is essential.

Qualifications

• 3–8 years of hands-on performance marketing/digital advertising.
• Strong knowledge of Meta Ads Manager and Google Ads.
• Experience in B2B lead generation is highly preferred.
• Strong analytical and numerical skills with the ability to translate data into action.

Responsibilities

• Develop and execute full-funnel paid media strategies for lead generation, brand awareness, remarketing and customer acquisition.
• Plan and manage campaigns across Meta Ads, Google Ads, YouTube Ads and LinkedIn Ads.
• Own monthly advertising budgets, campaign targets, CPL, CPA, ROAS and overall campaign efficiency.
• Continuously optimize campaigns based on audience, creative, placement, keyword, geography and conversion performance.
• Conduct A/B testing of creatives, ad copies, audiences, landing pages and campaign structures.
• Identify opportunities to scale successful campaigns while controlling acquisition costs.
• Build and manage retargeting and remarketing funnels.

Skills

Paid media optimization

Campaign analytics

Lead generation

A/B testing

Communication skills

Strategic thinking

Tools

Meta Ads Manager

Google Ads

Google Analytics 4

Google Tag Manager

Job description

Role Overview

We are looking for a Performance Marketing Manager who can take ownership of paid digital acquisition and lead generation for ZoomMantra and its clients.

The ideal candidate should be highly data-driven, commercially minded and comfortable working in a fast-paced creative/production environment. You will be responsible for planning, executing, optimizing and scaling campaigns across platforms such as Meta Ads, Google Ads, YouTube and LinkedIn, with a strong focus on qualified leads, conversions and measurable ROI.

You will work closely with the creative, video production, social media and business development teams to turn ZoomMantra's large volume of visual content into high-performing advertising campaigns.

Key Responsibilities

Performance Marketing

• Develop and execute full-funnel paid media strategies for lead generation, brand awareness, remarketing and customer acquisition.
• Plan and manage campaigns across Meta Ads, Google Ads, YouTube Ads and LinkedIn Ads.
• Own monthly advertising budgets, campaign targets, CPL, CPA, ROAS and overall campaign efficiency.
• Continuously optimize campaigns based on audience, creative, placement, keyword, geography and conversion performance.
• Conduct A/B testing of creatives, ad copies, audiences, landing pages and campaign structures.
• Identify opportunities to scale successful campaigns while controlling acquisition costs.
• Build and manage retargeting and remarketing funnels.

Required Skills

• 3-8 years of hands-on experience in performance marketing/digital advertising.
• Strong practical experience with Meta Ads Manager and Google Ads.
• Experience in B2B lead generation is highly preferred.
• Strong understanding of conversion funnels and paid acquisition.
• Excellent knowledge of campaign optimization, audience targeting and retargeting.
• Good understanding of Google Analytics 4 and Google Tag Manager.
• Strong analytical and numerical skills.
• Ability to interpret campaign data and convert insights into action.
• Experience with landing-page optimization and conversion-rate optimization.
• Strong understanding of creative testing and performance marketing metrics.
• Excellent communication and coordination skills.Role & responsibilities