Senior Manager - Marketing Data Analytics

travelhrportal; Gurugram District; On-site; INR 4,000,000 - 7,000,000; Full time

Benefits offered by this job

Health & welfare insurance

Flexible benefits

Learning platform access

Travel perks

Job summary

Amex GBT in Gurgaon, India is seeking a Senior Manager in Marketing Data Analytics to lead performance reporting, forecasting, and analytics strategy across Marketing, SDR, and Sales. You will build dashboards, translate complex questions into data-driven insights, and present executive summaries.

You will own end-to-end lead generation analytics, collaborate with Finance on budgeting, and drive a culture of measurable impact and experimentation.

Qualifications

• 10+ years in marketing or data analytics roles.
• Experience with attribution, funnel performance, and forecasting.
• Experience in travel, SaaS, or subscription models preferred.
• Strong communication and ability to translate data into executive recommendations.

Responsibilities

• Drive performance reporting against business benchmarks.
• Build dashboards and reporting aligned to business priorities.
• Translate questions into data-driven insights for executives.
• Own end-to-end lead generation analytics and ROI modeling.
• Partner with Finance on budget planning and scenario modeling.
• Collaborate with Marketing, SDR, Sales and Finance to define targets and optimize channels.

Skills

Marketing analytics

Data analytics

Leadership

Cross-functional collaboration

Tools

Tableau

Power BI

Looker

Salesforce

Marketo

HubSpot

Job description

Amex GBT is a place where colleagues find inspiration in travel as a force for good and - through their work - can make an impact on our industry. We're here to help our colleagues achieve success and offer an inclusive and collaborative culture where your voice is valued.

Join us as a Senior Manager in Marketing Data Analytics and be part of an exceptionally talented team driving world-class marketing initiatives! This is your chance to work in an inclusive and collaborative culture where your expertise will strictly determine the success of innovative data analytics projects.

What You'll Do

Performance Management & Insights

• Drive performance reporting against business and team benchmarks
• Manage the composition, build, and maintenance of dashboards and reporting that are accurate, actionable, and aligned to business priorities
• Translate ambiguous questions from Marketing, SDR, and Sales collaborators into clear, structured, data-driven insights
• Communicate findings and recommendations to executive senior leadership through clear, executive-ready summaries

Forecasting, Planning & Target Setting

• Own end-to-end lead generation analytics - target setting, multi-touch and first-touch attribution as well as return on investment modeling
• Build and continuously improve revenue-adjacent forecasting models aligned to Marketing, SDR, and Sales contributions
• Partner with Finance on budget planning, scenario modeling, and goal setting

Analytics Strategy & Roadmap

• Establish standard processes, definitions, and governance as well as partner with Data Engineering and Decision Analytics to improve data accessibility, quality, and structure
• Find opportunities to automate and streamline reporting, reducing manual effort and improving consistency
• Identify and pilot opportunities to apply AI and automation to analytics workflows, from reporting and insight generation to forecasting
• Champion a culture of measurable impact, experimentation, and evidence-based decision-making
• Plan and prioritize multiple analytics initiatives at once, ensuring timely, high-quality delivery

Cross-functional Leadership & Collaboration

• Partner closely with Marketing, SDR, Sales and Finance leadership to define lead generation targets, track performance, and troubleshoot data or process issues
• Partner with collaborators to assess program impact and optimize channel mix, targeting, segmentation, and investment decisions
• Foster a high-performance, collaborative, and inclusive team culture

What We\'re Looking For

• 10+ years in marketing or data analytics, spanning Marketing, Sales Ops, Revenue Operations, or Business Intelligence
• Strong understanding of GTM concepts: attribution, funnel performance, return on investment modeling, segmentation, lifecycle analytics, pipeline and forecasting
• Experience in travel, SaaS, or subscription-based business models highly preferred
• Familiarity with predictive modeling, machine learning concepts, and experimentation development
• Proven ability to translate analytics into executive-level strategic recommendations
• High comfort working with large datasets, BI tools (Tableau, Power BI, Looker), and CRM/Marketing Ops systems (Salesforce, Marketo, HubSpot or similar)
• Outstanding communication, storytelling, and collaborator management skills
• Proven people leadership experience, or strong readiness to manage and develop a small analytics team
• Should be comfortable to work in EMEA Shifts.

Location

Gurgaon, India

The #TeamGBT Experience

Work and life: Find your happy medium at Amex GBT.

Flexible benefits are tailored to each country and start the day you do. These include health and welfare insurance plans, retirement programs, parental leave, adoption assistance, and wellbeing resources to support you and your immediate family .

Travel perks: get a choice of deals each week from major travel providers on everything from flights to hotels to cruises and car rentals.

Develop the skills you want when the time is right for you, with access to over 20,000 courses on our learning platform, leadership courses, and new job openings available to internal candidates first.

We strive to champion Inclusion in every aspect of our business at Amex GBT. You can connect with colleagues through our global INclusion Groups, centered around common identities or initiatives, to discuss challenges, obstacles, achievements, and drive company awareness and action.

And much more!

A ll applicants will receive equal consideration for employment without regard to age, sex, gender (and characteristics related to sex and gender), pregnancy (and related medical conditions), race, color, citizenship, religion, disability, or any other class or characteristic protected by law.

Click Here for Additional Disclosures in Accordance with the LA County Fair Chance Ordinance.

Furthermore, we are committed to providing reasonable accommodation to qualified individuals with disabilities. Please let your recruiter know if you need an accommodation a