Senior Manager - Marketing Data Analytics

American Express Global Business Travel; Gurugram District; On-site; INR 4,000,000 - 7,000,000; Full time

Benefits offered by this job

Health and welfare insurance

Retirement programs

Parental leave

Adoption assistance

Wellbeing resources

Job summary

Amex GBT in Gurgaon, India is seeking a Senior Manager in Marketing Data Analytics to lead performance reporting, forecasting, and analytics strategy for global marketing initiatives. You will partner with Marketing, SDR, Sales and Finance to drive data-driven decisions, build executive-ready insights, and mentor a growing analytics team in a fast-paced, inclusive environment.

Experience with Tableau/Power BI and CRM/Marketing Ops systems is preferred, with comfort in global shifts (EMEA) and a

Qualifications

• 10+ years in marketing or data analytics; experience across Marketing, SDR, Revenue Operations or BI
• Proven ability to translate analytics into executive-level recommendations
• Experience in travel, SaaS, or subscription-based models preferred
• Familiarity with predictive modelling and experimentation development

Responsibilities

• Drive performance reporting against business benchmarks
• Own end-to-end lead generation analytics and ROI modeling
• Build and continuously improve revenue forecasting aligned to Marketing, SDR, and Sales contributions
• Establish analytics strategy and governance with Data Engineering and Decision Analytics
• Lead cross-functional collaboration with Marketing, SDR, Sales and Finance leadership to optimize results

Skills

Marketing data analytics leadership

BI & analytics storytelling

Executive communication

Forecasting & ROI modeling

Tools

Tableau

Power BI

Looker

Salesforce

Marketo/HubSpot

Job description

Amex GBT is a place where colleagues find inspiration in travel as a force for good and – through their work – can make an impact on our industry. We’re here to help our colleagues achieve success and offer an inclusive and collaborative culture where your voice is valued. Join us as a Senior Manager in Marketing Data Analytics and be part of an exceptionally talented team driving world-class marketing initiatives! This is your chance to work in an inclusive and collaborative culture where your expertise will strictly determine the success of innovative data analytics projects.

What You’ll Do

• Performance Management & Insights
  • Drive performance reporting against business and team benchmarks
  • Manage the composition, build, and maintenance of dashboards and reporting that are accurate, actionable, and aligned to business priorities
  • Translate ambiguous questions from Marketing, SDR, and Sales collaborators into clear, structured, data-driven insights
  • Communicate findings and recommendations to executive senior leadership through clear, executive-ready summaries
• Forecasting, Planning & Target Setting
  • Own end-to-end lead generation analytics — target setting, multi-touch and first-touch attribution as well as return on investment modeling
  • Build and continuously improve revenue-adjacent forecasting models aligned to Marketing, SDR, and Sales contributions
  • Partner with Finance on budget planning, scenario modeling, and goal setting
• Analytics Strategy & Roadmap
  • Establish standard processes, definitions, and governance as well as partner with Data Engineering and Decision Analytics to improve data accessibility, quality, and structure
  • Find opportunities to automate and streamline reporting, reducing manual effort and improving consistency
  • Identify and pilot opportunities to apply AI and automation to analytics workflows, from reporting and insight generation to forecasting
  • Champion a culture of measurable impact, experimentation, and evidence-based decision-making
  • Plan and prioritize multiple analytics initiatives at once, ensuring timely, high-quality delivery
• Cross-functional Leadership & Collaboration
  • Partner closely with Marketing, SDR, Sales and Finance leadership to define lead generation targets, track performance, and troubleshoot data or process issues
  • Partner with collaborators to assess program impact and optimize channel mix, targeting, segmentation, and investment decisions
  • Foster a high-performance, collaborative, and inclusive team culture

What We’re Looking For

• 10+ years in marketing or data analytics, spanning Marketing, Sales Ops, Revenue Operations, or Business Intelligence
• Strong understanding of GTM concepts: attribution, funnel performance, return on investment modeling, segmentation, lifecycle analytics, pipeline and forecasting
• Experience in travel, SaaS, or subscription-based business models highly preferred
• Familiarity with predictive modeling, machine learning concepts, and experimentation development
• Proven ability to translate analytics into executive-level strategic recommendations
• High comfort working with large datasets, BI tools (Tableau, Power BI, Looker), and CRM/Marketing Ops systems (Salesforce, Marketo, HubSpot or similar)
• Outstanding communication, storytelling, and collaborator management skills
• Proven people leadership experience, or strong readiness to manage and develop a small analytics team
• Should be comfortable to work in EMEA Shifts.
• Location Gurgaon, India

The #TeamGBT Experience

• Flexible benefits are tailored to each country and start the day you do.
• These include health and welfare insurance plans, retirement programs, parental leave, adoption assistance, and wellbeing resources to support you and your immediate family.
• Travel perks: get a choice of deals each week from major travel providers on everything from flights to hotels to cruises and car rentals.
• Develop the skills you want when the time is right for you, with access to over 20,000 courses on our learning platform, leadership courses, and new job openings available to internal candidates first.
• We strive to champion Inclusion in every aspect of our business at Amex GBT.
• You can connect with colleagues through our global INclusion Groups, centered around common identities or initiatives, to discuss challenges, obstacles, achievements, and drive company awareness and action.

All applicants will receive equal consideration for employment without regard to age, sex, gender (and characteristics related to sex and gender), pregnancy (and related medical conditions), race, color, citizenship, religion, disability, or any other class or characteristic protected by law.

We are committed to providing reasonable accommodation to qualified individuals with disabilities. Please let your recruiter know if you need an accommodation at any point during the hiring process.

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