Marketing Data Analyst

travelhrportal; Gurugram District; On-site; INR 800,000 - 1,400,000; Full time

Job summary

Amex GBT is seeking a data analyst to design dashboards that monitor lead generation, funnel conversion, and marketing ROI. You will build scalable datasets and self-service reporting layers to empower stakeholders.

The role requires strong SQL and experience with Python or R for modeling, plus BI tools like Tableau or Power BI. You will develop data models for marketing analytics, collaborate across teams to define metrics, and craft attribution/ROI models with consistent definitions across

Qualifications

• 3–5 years in a data analyst or marketing analytics role involving statistical or attribution modeling.
• Strong SQL skills; comfort with Python or R for modeling work.
• Familiarity with GTM concepts: attribution, funnel performance, ROI modeling, segmentation, lifecycle analytics, pipeline and forecasting.
• Excellent communication skills; able to distill complex data into clear, actionable insights.

Responsibilities

• Compose, build, and maintain dashboards that monitor lead generation performance, funnel conversion, and marketing ROI.
• Translate defined business and analytics requirements into effective data visualizations and reporting structures.
• Develop and maintain data models that support marketing analytics and reporting.
• Collaborate to identify business problems, goals, and critical metrics to develop analytical frameworks.
• Support in crafting models for attribution and ROI, ensure consistent definitions across reporting layers.
• Work with large datasets to enable accurate and scalable reporting; implement anomaly detection and trend identification.

Skills

SQL

Python

R

Analytical thinking

Communication

Tools

Tableau

Power BI

Snowflake

BigQuery

DAX

Job description

What You’ll Do

Dashboarding & Reporting Development

• Compose, build, and maintain dashboards that monitor lead generation performance, funnel conversion, and marketing return on investment
• Ensure dashboards are intuitive, performant, and aligned with collaborator requirements
• Enable self-service analytics by building scalable datasets and user-friendly reporting layers
• Continuously optimize reporting for usability, scalability, and performance Translate defined business and analytics requirements into effective data visualizations and reporting structures

Data Modeling & Advanced Analytics Enablement

• Develop and maintain data models that support marketing analytics and reporting
• Collaborate with collaborators to identify business problems, goals, and critical metrics to develop analytical frameworks
• Support in crafting models for attribution (first-touch and multi-touch), lead generation targets, funnel conversion, and return on investment
• Ensure consistent definitions and logic across reporting layers
• Work with large datasets to enable accurate and scalable reporting
• Implement solutions for anomaly detection, trend identification, and insight generation using advanced technology

What We’re Looking For

• 3-5 years in a data analyst or marketing analytics role involving statistical or attribution modeling
• Strong SQL skills; comfort with Python or R for modeling work
• Understanding of GTM concepts: attribution, funnel performance, return on investment modeling, segmentation, lifecycle analytics, pipeline and forecasting
• Familiarity with BI tools (e.g., Tableau, data modeling/DAX experience for Power BI) and data warehouse environments (e.g., Snowflake, BigQuery)Excellent communication skills; able to distill complex data into clear, actionable insights
• Experience working in cross-functional environments with marketers, analysts, and technical teams

Location

Gurgaon, India

The #TeamGBT Experience

Work and life: Find your happy medium at Amex GBT.

Flexible benefits are tailored to each country and start the day you do. These include health and welfare insurance plans, retirement programs, parental leave, adoption assistance, and wellbeing resources to support you and your immediate family.

Travel perks: get a choice of deals each week from major travel providers on everything from flights to hotels to cruises and car rentals.

Develop the skills you want when the time is right for you, with access to over 20,000 courses on our learning platform, leadership courses, and new job openings available to internal candidates first.

We strive to champion Inclusion in every aspect of our business at Amex GBT. You can connect with colleagues through our global INclusion Groups, centered around common identities or initiatives, to discuss challenges, obstacles, achievements, and drive company awareness and action.

And much more!

A ll applicants will receive equal consideration for employment without regard to age, sex, gender (and characteristics related to sex and gender), pregnancy (and related medical conditions), race, color, citizenship, religion, disability, or any other class or characteristic protected by law.

Click Here for Additional Disclosures in Accordance with the LA County Fair Chance Ordinance.

Furthermore, we are committed to providing reasonable accommodation to qualified individuals with disabilities. Please let your recruiter know if you need an accommodation at any point during the hiring process. For details regarding how we protect your data, please consult the Amex GBT Recruitment Privacy Statement.

What if I don't meet every requirement? If you're passionate about our mission and believe you'd be a phenomenal addition to our team, don't worry about "checking every box;" you may be exactly the person we’re looking for!