Planning Analyst

travelhrportal; Gurugram District; On-site; INR 1,200,000 - 2,000,000; Full time

Benefits offered by this job

Travel perks

Flexible benefits

Learning platform access

Job summary

Amex GBT Gurgaon, India is seeking a Marketing Growth Ops & Tech Specialist to coordinate across Commercial and tech teams, maintain lead workflows, and document governance. The role emphasizes automation, data quality, and process optimization within a dynamic MarTech stack.

The candidate will own SOPs, workflow guides, and data definitions, collaborating with Marketing, Sales, and Governance to drive efficiency and ROI across campaigns and lifecycle stages.

Qualifications

• Graduate with 5-7 years of experience in Marketing Ops, Revenue Ops, Sales Ops, or a similar role.
• Comfortable working across a Marketing Tech stack including CRM and automation tools.
• Hands-on experience with lead workflow and routing tools.
• Strong documentation instinct and proactive process orientation.
• Clear written communication in English.

Responsibilities

• Coordinate across Commercial teams and tech on lead workflows alignment and rollout.
• Coordinate, test, and maintain commercial workflows across the Lead-to-Opportunity lifecycle.
• Build and coordinate lead workflows performance reporting to identify routing optimization opportunities.
• Support governance and ops projects and surface optimization opportunities across teams.
• Handle research, data gathering and follow-up tasks to keep projects moving.
• Flag blockers and manage the Marketing Growth Ops & Tech intake process for automation.

Skills

Marketing Operations

Revenue Operations

Sales Operations

English communication

Process documentation

Education

Bachelor's degree in related field

Tools

Salesforce

Marketo

SFMC

LeanData

Jira

Asana

Workfront

Job description

What You\'ll Do

• Coordinate across Commercial teams and tech on lead workflows alignment and rollout (including defining workflows & logics with stakeholders, routing rules, annual workflow aligned to business goals)


• Coordinate, test, and maintain commercial workflows across the Lead-to-Opportunity lifecycle and document workflow logic and changes, keeping the system\'s source of truth current


• Build and coordinate lead workflows performance reporting to identify routing optimization opportunities and data quality gaps and assist with alignment with Marketing Science on key funnel and performance metrics


• Support governance and ops projects led by the Governance & Planning Lead - centralizing and unifying roadmap inputs across teams (not driving the roadmap independently) to surface optimization opportunities, plus other MarTech governance initiatives


• Handle research, data gathering, and follow-up tasks that keep things moving (e.g. field audits, data validation checks, cross-team follow-ups on open action items)


• Flag blockers, dependencies, and open questions proactively and manage and continuously improve the Marketing Growth Ops & Tech intake process - with a focus on automation and efficiency, not just tracking


• Identify manual steps that can be eliminated or streamlined; propose and implement fixes and own all process documentation for the Marketing Growth Ops & Tech team - SOPs, workflow guides, decision logs, and governance frameworks


• Keep docs current as things evolve, with no prompting needed


• Build and maintain a structured, accessible knowledge base


• Support Marketing Growth Ops & Tech ROI tracking - consolidating data points across tools and initiatives and contribute to the Marketing data dictionary - maintaining field definitions, data lineage, and taxonomy in close collaboration with stakeholders

What We\'re Looking For

• Graduate with 5 -7 years of experience in Marketing Ops, Revenue Operations, Sales Operations, or a similar role


• Comfortable working across a Marketing Tech stack - CRM (Salesforce), marketing automation tools (Marketo, SFMC), and similar platforms


• Hands-on experience with lead workflow / routing tools (LeanData or similar)


• Strong documentation instinct - you write things down, keep them current, and make them useful


• Process-oriented and proactive - you spot inefficiencies and act on them


• Clear written communicator in English


• Experience with project management tools (Workfront, Asana, Jira, or similar)


• Familiarity with B2B demand generation and lifecycle concepts is a bonus

Location

Gurgaon, India

The #TeamGBT Experience

• Flexible benefits are tailored to each country and start the day you do. These include health and welfare insurance plans, retirement programs, parental leave, adoption assistance, and wellbeing resources to support you and your immediate family .


• Travel perks: get a choice of deals each week from major travel providers on everything from flights to hotels to cruises and car rentals.


• Develop the skills you want when the time is right for you, with access to over 20,000 courses on our learning platform, leadership courses, and new job openings available to internal candidates first.


• We strive to champion Inclusion in every aspect of our business at Amex GBT. You can connect with colleagues through our global INclusion Groups, centered around common identities or initiatives, to discuss challenges, obstacles, achievements, and drive company awareness and action.


• And much more!

A ll applicants will receive equal consideration for employment without regard to age, sex, gender (and characteristics related to sex and gender), pregnancy (and related medical conditions), race, color, citizenship, religion, disability, or any other class or characteristic protected by law.

Furthermore, we are committed to providing reasonable accommodation to qualified individuals with disabilities. Please let your recruiter know if you need an accommodation at any point during the hiring process. For details regarding how we protect your data, please consult the Amex GBT Recruitment Privacy Statement .