Marketing Data Analyst

American Express Global Business Travel; Gurugram District; On-site; INR 900,000 - 1,500,000; Full time

Benefits offered by this job

Flexible benefits

Health insurance

Travel perks

Access to 20k courses

Inclusion Groups

Job summary

American Express Global Business Travel seeks a data analytics professional to design dashboards and scalable data models supporting marketing insights in Gurgaon. You will translate business requirements into actionable visualizations and robust analytics layers, enabling self-service access for cross-functional teams.

The role emphasizes attribution, ROI modeling, and scalable reporting across large datasets, with collaboration across marketers and engineers to improve usability, performance,

Qualifications

• 3–5 years in a data analyst or marketing analytics role with statistical/attribution modeling.
• Strong SQL skills; Python or R for modeling.
• Knowledge of GTM concepts: non-linear attribution, funnel, ROI, segmentation and forecasting.
• Experience with BI tools and data warehouse environments such as Snowflake or BigQuery.
• Excellent communication; able to translate data into actionable insights.
• Experience in cross-functional teams with marketers, analysts and tech teams.

Responsibilities

• Develop, compose, and maintain dashboards monitoring lead generation performance and marketing ROI.
• Build scalable datasets and reporting layers for self-service analytics.
• Model relationships between marketing activities and outcomes.
• Create data models supporting marketing analytics and attribution frameworks.
• Ensure consistency of definitions across reporting layers and handle large data sets.

Skills

SQL

Python or R

GTM concepts

BI tools (Tableau/Power BI)

Data warehousing (Snowflake/BigQuery)

Communication

Cross-functional collaboration

Tools

Tableau

Power BI

Snowflake

BigQuery

Job description

Amex GBT is a place where colleagues find inspiration in travel as a force for good and – through their work – can make an impact on our industry. We’re here to help our colleagues achieve success and offer an inclusive and collaborative culture where your voice is valued.

What You'll Do

Dashboarding & Reporting Development Compose, build, and maintain dashboards that monitor lead generation performance, funnel conversion, and marketing return on investment Ensure dashboards are intuitive, performant, and aligned with collaborator requirements Enable self-service analytics by building scalable datasets and user-friendly reporting layers Continuously optimize reporting for usability, scalability, and performance Translate defined business and analytics requirements into effective data visualizations and reporting structures Data Modeling & Advanced Analytics Enablement Develop and maintain data models that support marketing analytics and reporting Collaborate with collaborators to identify business problems, goals, and critical metrics to develop analytical frameworks Support in crafting models for attribution (first-touch and multi-touch), lead generation targets, funnel conversion, and return on investment Ensure consistent definitions and logic across reporting layers Work with large datasets to enable accurate and scalable reporting Implement solutions for anomaly detection, trend identification, and insight generation using advanced technology

What We’re Looking For

3–5 years in a data analyst or marketing analytics role involving statistical or attribution modeling Strong SQL skills; comfort with Python or R for modeling work Understanding of GTM concepts: attribution, funnel performance, return on investment modeling, segmentation, lifecycle analytics, pipeline and forecasting Familiarity with BI tools (e.g., Tableau, data modeling/DAX experience for Power BI) and data warehouse environments (e.g., Snowflake, BigQuery)Excellent communication skills; able to distill complex data into clear, actionable insights Experience working in cross-functional environments with marketers, analysts, and technical teams Location Gurgaon, India

The #TeamGBT Experience Work and life:

• Flexible benefits are tailored to each country and start the day you do.
• These include health and welfare insurance plans, retirement programs, parental leave, adoption assistance, and wellbeing resources to support you and your immediate family.
• Travel perks: get a choice of deals each week from major travel providers on everything from flights to hotels to cruises and car rentals.
• Develop the skills you want when the time is right for you, with access to over 20,000 courses on our learning platform, leadership courses, and new job openings available to internal candidates first.
• We strive to champion Inclusion in every aspect of our business at Amex GBT. You can connect with colleagues through our global INclusion Groups, centered around common identities or initiatives, to discuss challenges, obstacles, achievements, and drive company awareness and action.
• And much more!

All applicants will receive equal consideration for employment without regard to age, sex, gender (and characteristics related to sex and gender), pregnancy (and related medical conditions), race, color, citizenship, religion, disability, or any other class or characteristic protected by law.