Senior Manager Marketing & Alliances

Ship Global Express; Delhi; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Ship Global Express is seeking a senior marketing professional in Delhi to drive B2B growth across logistics, SaaS, and export-focused initiatives. You will own campaigns that contribute to customer acquisition and revenue growth, and collaborate with Sales, Product, Operations, and external partners.

The role emphasizes lifecycle marketing, automation, CRM journeys, and data-driven experimentation to optimize funnels, with a focus on offline and online channels and partnerships.

Qualifications

• Experience in B2B marketing for logistics, SaaS, fintech, eCommerce enablement, or export-focused businesses.
• Proven ability to build campaigns driving customer acquisition and revenue growth.
• Hands-on with marketing automation, CRM journeys, email and WhatsApp campaigns, lifecycle marketing and lead nurturing.

Skills

Marketing strategy

B2B marketing

Lifecycle marketing

Marketing automation

CRM journeys

Campaign management

Partnerships

Demand generation

Stakeholder management

Product-led growth

Offline branding

Job description

• 710 years of experience across Marketing, Growth, Strategic Alliances, Demand Generation, Partnerships, or Lifecycle Marketing.
• Strong experience in B2B marketing, preferably within logistics, SaaS, fintech, eCommerce enablement, marketplace ecosystems, SME/MSME, or export-focused businesses.
• Proven ability to build and execute marketing campaigns that directly contribute to customer acquisition and revenue growth.
• Hands-on experience with marketing automation, CRM journeys, email and WhatsApp campaigns, lifecycle marketing, and lead nurturing.
• Strong understanding of digital growth strategies, including SEO, landing pages, paid media, lead magnets, retargeting, funnel optimization, and conversion experiments.
• Experience building strategic partnerships, co-marketing initiatives, webinars, referral programs, community led growth, or ecosystem alliances.
• Strong stakeholder management skills with the ability to collaborate effectively across Sales, Product, Operations, agencies, vendors, and leadership teams. It would be great if you also have:
• Experience driving product-led growth, platform adoption, onboarding journeys, customer activation, or referral programs.
• Exposure to offline branding, OOH campaigns, exhibitions, trade shows, or regional brand activations.
• Experience working with eCommerce sellers, D2C brands, Amazon Global Selling, Shopify, Etsy, eBay, Walmart sellers, exporters, or SME/MSME communities.
• Experience collaborating with export councils, trade bodies, startup communities, or business associations.
• Ability to connect online and offline marketing initiatives with measurable business outcomes.