General Manager Marketing

Busy Infotech; Delhi; On-site; INR 5,000,000 - 9,000,000; Full time

Job summary

Busy Infotech in India seeks a high-growth marketing leader with 10–14 years of experience in brand and performance marketing to drive D2C and SMB SaaS growth.

You will lead demand generation, first-party audience development, content and product marketing, and analytics, building communities with vernacular content and creator partnerships across Tier 1 to 3 towns. AI-native approaches to scale without headcount will be valued.

Qualifications

• 10 to 14 years in marketing with both brand and performance accountability.
• D2C and high-velocity growth with SMB SaaS, FinTech, EdTech or D2C brands in India.
• Deep understanding of the Indian MSME world across Tier 1–3 towns with vernacular content and regional creator partnerships.
• Full-stack funnel operator with creative hooks, CRM attribution and CAC payback cohorts.

Responsibilities

• Brand Strategy and Category Leadership - Build Busy the way a D2C brand is built: direct relationship with SMB owner and accountant.
• Demand Generation and Customer Acquisition - Drive new customer acquisition, trial-to-paid conversion, and subscription/upsell within budget and payback.
• First-Party Audience and Customer Lifecycle - audience development, communities, creator partnerships and referral programmes.
• Content, Organic Discovery and Website - SEO and AI-search visibility.
• Product Marketing and Competitive Intelligence Public Relations and Marketing Communications.
• Channel and Ecosystem Marketing.
• Marketing Analytics, Budget and Commercial Accountability.
• Management of the marketing team, agencies and external vendors.

Skills

Brand Strategy

Demand Gen

Performance Marketing

Lifecycle Marketing

Content Marketing

Channel Marketing

Marketing Analytics

Team Leadership

AI in Marketing

Tools

CRM tools

SEO tools

Analytics platforms

Job description

Key Responsibility Areas

• Brand Strategy and Category Leadership - Build Busy the way a D2C brand is built: a direct relationship with the SMB owner and the accountant rather than through the channel alone
• Demand Generation and Customer Acquisition - Drive predictable New Customer Acquisition, Trial-to-Paid conversion, and Subscription/Cloud Upsell within the planned marketing budget and payback period.
• First-Party Audience and Customer Lifecycle - audience development, customer communities, creator partnerships and referral programmes.
• Content, Organic Discovery and Website - including SEO and AI-search visibility.
• Product Marketing and Competitive Intelligence Public Relations and Marketing Communications
• Channel and Ecosystem Marketing
• Marketing Analytics, Budget and Commercial Accountability
• Management of the marketing team, agencies and external vendors.

Desired

10 to 14 years in marketing, with both brand and performance accountability.

• D2C and high-velocity growth. A track record of building a brand, scaling digital acquisition and growing first-party communities for a high-volume SMB SaaS, FinTech, EdTech or D2C brand in India: tens of thousands of leads or trials a month, not enterprise account-based marketing.
• A deep understanding of the Indian MSME world (the trader, the accountants and the CA) across Tier 1, 2 and 3 towns, with hands-on experience of vernacular content and regional creator partnerships.
• Full-stack funnel operator. As comfortable with creative hooks and YouTube, Instagram and WhatsApp community engagement as with CRM attribution, conversion rates and CAC payback cohorts worked through with Sales.
• AI-native marketing leader. Uses AI workflows to scale content production, video localisation, ad-creative testing and SEO without adding headcount or agency retainers.