Manager - Marketing, Newton

Affle; Gurugram District; On-site; INR 1,500,000 - 2,000,000; Full time

Job summary

Affle in Gurugram is seeking a Manager for Marketing to lead end-to-end B2B marketing for Newton. The role involves high ownership and collaboration with sales and product teams, focusing on demand generation and content strategy.

Applicants should have at least 7 years of B2B marketing experience, excellent writing skills, and a proven ability to run LinkedIn campaigns. This is a full-time position with opportunities for creative and analytical professionals.

Qualifications

• Minimum of 7 years of B2B marketing experience, ideally in SaaS, adtech, or mobile marketing.
• Track record of running successful LinkedIn campaigns.
• Strong understanding of SEO and familiarity with AEO.

Responsibilities

• Own and support end-to-end B2B marketing for Newton.
• Plan and run LinkedIn marketing campaigns.
• Manage content calendar and editorial strategy.

Skills

B2B marketing experience

Proven track record running LinkedIn campaigns

Strong understanding of SEO

Excellent writing skills

Familiarity with HubSpot or equivalent CRM/MAP tools

Creating effective sales collateral

Global exposure in marketing

Highly organized

Creative and analytical mindset

Tools

HubSpot

SEO tools

Job description

Job Description

Designation: Manager - Marketing

Office Location: Gurgaon

About The Role:

We're looking for a Manager, Marketing who can own and support end-to-end B2B marketing for Newton. This is a high-ownership, high-visibility role for someone who thinks in pipelines and leads, speaks fluently in content and creative, and knows how to make marketing's impact measurable. You'll work closely with the sales team, product team, and leadership to build a marketing engine that generates demand, supports revenue, and tells Newton's story at every touchpoint.

Primary Responsibilities

• Demand Generation Performance Marketing
• Plan and run LinkedIn campaigns (sponsored content, lead gen forms, thought leadership) with a focus on MQL and pipeline contribution
• Own Newton's content calendar and editorial strategy across blog, social, and owned channels
• Drive SEO and Answer Engine Optimization (AEO) ensuring Newton surfaces in AI-driven and traditional search results
• Write and edit high-quality content including thought leadership articles, case studies, landing pages, and email sequences
• Build sales collateral pitch decks, landing pages, one-pagers, battlecards, proposal templates, and case studies that help the team close faster
• Manage Newton's LinkedIn presence and content strategy growing followers, engagement, and inbound interest
• Partner with product on feature launches, positioning, and messaging
• Develop GTM strategies for new products and market segments
• Bring ideas to the table proactively - concepts, campaigns, hooks, narratives

Required Skills

• 47 years of B2B marketing experience, ideally in SaaS, adtech, or mobile marketing
• Proven track record running LinkedIn campaigns
• Strong understanding of SEO and growing familiarity with AEO and generative search optimization
• Excellent writer - you can shift from a punchy LinkedIn post to a detailed case study without losing quality
• Comfortable with HubSpot or equivalent CRM/MAP tools
• Experience creating decks and sales collateral that people actually use
• Global exposure you've worked with or marketed to audiences across regions, not just one market
• Highly organized, self-directed, and able to manage multiple workstreams without dropping quality
• A creative instinct paired with an analytical mindset - you have ideas AND you measure them

Bonus Points

• Experience in the Apple ecosystem (App Store, Apple Search Ads, ASO)
• Familiarity with AI tools for content production, research, and optimization

Work Environment Details

About Affle : Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer recommendations and conversions through relevant Mobile Advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud. Affle powers unique and integrated consumer journeys for marketers to drive high ROI, measurable outcome-led advertising across global connected devices. Some of Affle's leading platforms include - Appnext, Jampp, MAAS, mDMP, mediasmart, mTraction Enterprise, RevX and Vizury.

Affle (India) Limited successfully completed its IPO in India and now trades on the stock exchanges (BSE: 542752 NSE: AFFLE). Affle Holdings is the Singapore based promoter for Affle (India) Limited, and its investors include Microsoft, Bennett Coleman Company (BCCL) amongst others.

For more information visit www.affle.com

About Newton Newton is a performance-driven, AI-powered growth lab built to deliver end-to-end app growth through a powerful combination of advanced technology and expert-led Managed Services. Designed specifically for success on the App Store, Newton brings together strategy, execution, and intelligence into one unified, scalable ecosystem.

At the core of this ecosystem is a sophisticated tech stack that enables everything from deep keyword intelligence and creative optimization to precise impact measurement transforming app growth from fragmented efforts into a continuous, performance-driven system.

Leading this evolution is Newtons advanced AI agent, Nikoan intelligent AI engine built to redefine how apps grow on the App Store. From uncovering opportunities to optimizing performance in real time, Niko is changing the game by making app growth smarter, faster, and significantly more scalable.

Job Classification

Industry: Advertising & Marketing

Functional Area / Department: Marketing & Communication

Role Category: Marketing

Role: Marketing Manager

Employment Type: Full time

Contact Details

Company: Affle

Location(s): Noida, Gurugram