Events & Engagement Manager

Shanti Informatics; Gurugram District; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Masters' Union in Gurugram is seeking a dynamic Events Lead to own high-impact admissions events and student engagement experiences. You will plan, execute, travel, manage vendors, lead a team, coordinate with internal stakeholders, create event pages, manage registrations, and ensure every event contributes to admissions outcomes.

The role requires strong operations, comfort with students and parents, sharp timelines, and the ability to manage chaos without losing control.

Qualifications

• 4+ years in events, admissions, or student engagement.
• Experience leading a team is mandatory.
• Strong online and offline event planning skills.
• Willingness to travel across cities.
• Excellent communication and stakeholder management.

Responsibilities

• Plan and execute admissions events online and offline.
• Manage event pages, registrations, communications, and follow-ups.
• Coordinate with speakers, faculty, alumni, and internal teams.
• Handle venue, logistics, travel, and vendors.
• Ensure events drive admissions conversions.
• Lead the events execution team and assign responsibilities.

Skills

Event planning

Team leadership

Online/offline events

Stakeholder management

Vendor management

Travel readiness

Tools

CRM

Event platforms

WhatsApp

Email

Job description

About Masters' Union

Founded in 2020, Masters Union is a new-age, industry-led university focused on business, technology, engineering, and entrepreneurship. Built around learning by doing, the institution combines academics with real-world projects, startup building, and global exposure, with the ambition of becoming one of the worlds top business schools and multidisciplinary universities over the next two decades.

Today, Masters' Union has nearly 3,500 students across undergraduate, postgraduate, and executive programs, with almost half being experienced professionals. Spread across nearly 5 lakh square feet in Gurgaon and Manesar, the institution houses the PwC Center for Generative AI, a Bloomberg Lab, Gurgaon’s premier maker space, AI and robotics infrastructure, advanced bioengineering workshops, and startup incubation spaces, while also expanding into areas such as bioengineering and genetic engineering.

The institution is chaired by Manoj Kohli, former CEO of Bharti Airtel and former Country Head of SoftBank India. Its leadership ecosystem includes Vivek Gambhir, Pankaj Bansal, Sanjiv Bikhchandani, Amitabh Kant, and 30+ other founders, CEOs, investors, and policymakers who contribute to teaching and institution building.

Masters' Union's flagship postgraduate program has recorded the highest average salary among MBA-equivalent programs in India, with graduates placed at firms such as Bain & Company, Boston Consulting Group, Google, and Microsoft. The institution has also built one of the country’s strongest student startup ecosystems, with 10+ students pitching on Shark Tank India and 20+ students raising external funding for their ventures, alongside several successful creators and internet entrepreneurs.

About the Role

We are looking for someone who can own high-impact admissions events and student engagement experiences for Masters' Union. This is not a basic event coordination role. We need someone who can plan, execute, travel, manage vendors, lead a team, coordinate with internal stakeholders, create event pages, manage registrations, and ensure every event directly contributes to admissions outcomes.

The ideal candidate should be operationally strong, comfortable with students and parents, good with timelines, sharp with communication, and able to manage chaos without losing control.

Specifically, this role will involve

• Planning and executing high-quality admissions events across online and offline formats.
• This includes: Startup Weekends; City meetups; Webinars; Masterclasses; Open houses; Campus visits; Applicant engagement events; Founder sessions; Alumni/student interaction sessions; Conversion-focused events for offered candidates
• Making sure every event feels well-planned, premium, sharp, and aligned with the Masters' Union brand.
• Owning the full event cycle: Event idea Planning Website page Registrations Communication Execution Attendance Follow-up Reporting
• You will be responsible for: Creating event plans and timelines; Setting up event pages on the website; Managing registration forms
• Sending event communication through email, WhatsApp, and SMS
• Managing student confirmations and reminders
• Coordinating with speakers, faculty, alumni, and internal teams
• Handling venue, food, travel, stay, logistics, and vendor coordination
• Ensuring smooth execution on the day of the event
• Managing a Zoom webinar and a 300-person offline event.
• You will manage online & offline events
• Playing a key role in planning and executing Masters' Union's flagship admissions events like Startup Weekends and high-intent applicant experiences.
• This includes: Planning the event format; Coordinating with mentors, founders, faculty, alumni, and students; Managing student participation; Creating team structures and event flows; Handling on-ground execution
• Managing travel and stay for participants, wherever required
• Ensuring the event creates strong engagement and improves admissions conversion
• These events are not just brand-building activities. They are high-impact conversion levers.
• Ensuring all admissions events are correctly listed, updated, and managed on the website.
• This includes: Creating event pages; Updating event details; Managing registration links; Checking page hygiene; Coordinating with website/tech teams; Ensuring correct dates, cities, speakers, forms, and CTAs
• Working with the content and admissions teams to ensure every event has strong communication before and after the event.
• Leading the events execution team and coordinate with multiple internal teams.
• You will work closely with Admissions counsellors, Content team; Design team,Performance marketing team; Website team; Faculty Alumni; Current students; Programme teams
• You should be able to assign responsibilities, track progress, push people for closures, and ensure nothing falls through the cracks.

Ideal candidate will have

• Minimum 4 years of experience in events, admissions, outreach, student engagement, operations, marketing, or programme management
• Prior experience managing or leading a team is mandatory
• Strong experience planning and executing online and offline events
• Ability to travel for events across cities
• Good communication and stakeholder management skills
• Ability to manage vendors, venues, logistics, and internal teams
• Ability to work with WhatsApp, email, CRM, forms, and event platforms
• Experience in education, edtech, admissions, events, or student-facing roles is preferred
• Skill in assigning tasks, track progress, and ensure closures without constant follow-up
• Comfortability speaking to students, parents, speakers, vendors, and internal teams
• Leading a small team and get work done across functions