Senior Manager Campaign

dentsu; Maharashtra; On-site; INR 1,400,000 - 2,200,000; Full time

Job summary

Merkle in Pune, Maharashtra, India is seeking a Salesforce Marketing Cloud Specialist to design and implement advanced campaigns. You will work across Engagement, Journey Builder, Automation Studio, Content Builder and APIs to create data-driven customer journeys.

The role may involve exploring Marketing Cloud Next and AI-powered marketing concepts. The ideal candidate demonstrates hands-on SFMC skills, CRM integration know-how and a passion for modern digital marketing technologies, with a

Qualifications

• Hands-on experience with Salesforce Marketing Cloud (Engagement).
• Strong knowledge of Journey Builder, Automation Studio, Contact Builder and Content Builder.
• Experience with AMPscript, SQL, HTML, CSS and SSJS.
• Understanding of REST APIs and Salesforce CRM integration.
• Familiarity with Data Cloud or Marketing Cloud Next is a plus.
• Interest in AI-powered marketing, Agentforce and intelligent customer journeys is highly desirable.

Skills

Marketing Cloud Engagement

Journey Builder

Automation Studio

Contact Builder

Content Builder

Email Studio

Mobile Studio

Marketing Cloud APIs

AMPscript

SSJS

SQL

HTML

CSS

JavaScript

REST APIs

JSON

OAuth

Salesforce CRM integration

Webhooks

Event-driven architecture

Job description

Job Description

• Hands-on experience with Salesforce Marketing Cloud (Engagement)
• Strong knowledge of Journey Builder, Automation Studio, Contact Builder, and Content Builder
• Experience with AMPscript, SQL, HTML, CSS, and SSJS
• Understanding of REST APIs and Salesforce CRM integration
• Familiarity with Data Cloud or Marketing Cloud Next is a plus
• Interest in AI-powered marketing, Agentforce, and intelligent customer journeys is highly desirable

Skills We're Looking For

• Hands-on experience with Salesforce Marketing Cloud (Engagement)
• Strong knowledge of Journey Builder, Automation Studio, Contact Builder, and Content Builder
• Experience with AMPscript, SQL, HTML, CSS, and SSJS
• Understanding of REST APIs and Salesforce CRM integration
• Familiarity with Data Cloud or Marketing Cloud Next is a plus
• Interest in AI-powered marketing, Agentforce, and intelligent customer journeys is highly desirable

Preferred Certifications

• Salesforce Marketing Cloud Developer
• Marketing Cloud Engagement Administrator
• Marketing Cloud Email Specialist

Must-Have Skills

Salesforce Marketing Cloud

• Marketing Cloud Engagement
• Journey Builder
• Automation Studio
• Contact Builder
• Content Builder
• Email Studio
• Mobile Studio
• Marketing Cloud APIs

Marketing Cloud Next & AI

• Understanding of Marketing Cloud Next
• Exposure to Agentforce or AI-powered marketing capabilities
• Knowledge of Einstein AI, Prompt Builder, or AI-assisted campaign creation
• Basic understanding of Data Cloud concepts and customer data activation

Technical Skills

• AMPscript
• SSJS (Server-Side JavaScript)
• SQL
• HTML
• CSS
• JavaScript
• REST APIs
• JSON
• OAuth

Integration

• Salesforce CRM integration
• API-based integrations
• Event-driven architecture
• Webhooks (preferred)

Location

India - Maharashtra- Pune - Baner - Amar Madhuban Tech Park

Brand

Merkle

Time Type

Full time

Contract Type

Permanent