Job Description Senior Key Accounts Manager
Company: Khari Foods (Grahil Wellness Pvt. Ltd.)
Position: Senior Key Accounts Manager
Department: Sales & Business Development
Location: Netaji Subhash Place (NSP), Pitampura, Delhi
Experience Required: 812 Years
Industry: FMCG / Food & Beverages / Consumer Goods
Employment Type: Full-Time
About the Company
Khari Foods is a growing FMCG brand focused on delivering high-quality, innovative, and healthier snacking options to consumers. With a strong emphasis on product quality, customer satisfaction, and market expansion, we are strengthening our presence across E-commerce, Quick Commerce, and Modern Trade channels.
Key Responsibilities
1. Strategic Key Account Management
- Lead and manage key accounts across Quick Commerce, E-commerce, and Modern Trade channels, including Blinkit, Zepto, Swiggy Instamart, Amazon, Flipkart, BigBasket, Reliance Retail, and other relevant platforms.
- Develop and execute account-specific business plans aligned with organizational revenue and profitability targets.
- Build and maintain strong relationships with category managers, buying teams, and key decision-makers.
- Lead commercial negotiations, including margins, trade terms, promotional investments, visibility agreements, and annual business contracts.
- Identify new business opportunities and strengthen existing partnerships to maximize account potential.
2. Revenue Growth & Business Development
- Own and deliver monthly, quarterly, and annual revenue targets across assigned accounts.
- Develop growth strategies to increase sales, improve product visibility, and expand distribution across platforms.
- Drive new product listings, assortment expansion, and category penetration.
- Identify opportunities to increase market share and improve the brand's competitive positioning.
- Monitor sales performance and implement corrective strategies to address revenue gaps.
3. Quick Commerce & E-commerce Operations
- Drive business growth across leading Quick Commerce and E-commerce platforms.
- Manage product listings, assortment planning, promotional calendars, platform campaigns, and visibility initiatives.
- Coordinate with internal teams to maintain optimal inventory availability and minimize stockouts.
- Analyze platform-level sales trends, product performance, consumer demand, and competitor activities.
- Improve platform performance through effective pricing, promotional planning, and commercial optimization.
4. Commercial Planning & Profitability
- Take ownership of account-level profitability, contribution margins, and commercial performance.
- Prepare and manage Joint Business Plans (JBPs), annual operating plans, and sales forecasts.
- Evaluate promotional spends, discounts, platform commissions, and return on investment.
- Ensure sustainable revenue growth while maintaining healthy business margins.
- Monitor account receivables, claims, deductions, reconciliations, and payment settlements in coordination with the Finance team.
5. Sales Analysis & Performance Reporting
- Track and evaluate key business metrics, including GMV, Net Revenue, Sell-In, Sell-Out, Gross Margins, Fill Rate, Inventory Turnover, and Promotional ROI.
- Prepare detailed MIS reports, sales forecasts, account performance reviews, and business growth presentations.
- Conduct regular business reviews with internal stakeholders and external platform teams.
- Utilize sales data and market insights to identify growth opportunities and improve decision-making.
6. Cross-Functional Coordination & Leadership
- Collaborate closely with Marketing, Performance Marketing, Operations, Supply Chain, Finance, and Product Development teams.
- Ensure timely execution of promotional campaigns, new product launches, and platform-specific initiatives.
- Coordinate inventory planning, purchase order fulfillment, dispatches, and supply chain requirements.
- Guide and support junior Key Account Managers and sales team members to improve execution and accountability.
- Act as the primary point of contact for escalations, commercial issues, and strategic account-related decisions.
Required Qualifications & Experience
- Bachelor's degree in Business Administration, Marketing, Commerce, or a related discipline. MBA/PGDM in Sales or Marketing will be preferred.
- 812 years of relevant experience in Key Account Management, E-commerce Sales, Quick Commerce, or Modern Trade, preferably within FMCG, Food & Beverages, or Consumer Goods.
- Strong experience in independently managing large and strategic accounts.
- Proven track record of achieving revenue targets, negotiating commercial agreements, and driving profitable business growth.
- Hands-on experience working with major Quick Commerce and E-commerce platforms.
- Strong understanding of platform commercials, margins, promotional investments, and account-level P&L.
- Proficiency in MS Excel, PowerPoint, sales analytics, and MIS reporting.
- Excellent negotiation, stakeholder management, analytical, and communication skills.
- Ability to work independently, manage multiple priorities, and deliver results in a fast-paced business environment.
Key Performance Indicators (KPIs)
- Monthly, Quarterly & Annual Revenue Achievement
- Account-Level Profitability & Contribution Margin
- Sales Growth & Market Share Expansion
- New Product Listings & Assortment Expansion
- Platform Visibility & Promotional ROI
- Inventory Availability & Fill Rate
- Joint Business Plan Execution
- Receivables Management & Commercial Reconciliation
Preferred Candidate Profile
We are looking for a commercially astute, result-oriented professional with strong industry relationships and a deep understanding of India's evolving FMCG retail ecosystem. The ideal candidate should be capable of taking complete ownership of strategic accounts, driving business expansion, and balancing aggressive growth with long-term profitability.
Candidates with strong hands-on experience in Quick Commerce and E-commerce within the FMCG/Food & Beverages industry will be preferred.
Perks and benefits