Modern Trade Key Account Manager

WellBeFoods; Bengaluru; On-site; INR 2,800,000 - 4,000,000; Full time

Job summary

Wellbe Foods is seeking an experienced Key Accounts Manager to drive Modern Trade sales and strengthen strategic partnerships with leading retail chains across India. You will manage major MT accounts, set annual targets, and develop business plans with JBPs.

The role requires 10+ years in FMCG sales with at least 5 years in Modern Trade, strong category management, negotiation, and data-driven decision making.

Qualifications

• Bachelor's degree required; MBA preferred.
• 10+ years of sales experience with at least 5 years in Modern Trade Key Account Management.
• Experience handling national and regional MT chains in FMCG/Food.
• Strong understanding of category management, trade marketing, and retail operations.
• Excellent negotiation and stakeholder management skills.
• Strong analytical and presentation skills.
• Proficiency in MS Excel, PowerPoint, and sales reporting tools.

Responsibilities

• Manage and grow Modern Trade accounts with major retailers.
• Achieve monthly, quarterly, and annual sales targets and revenue objectives.
• Develop annual business plans and JBP with key accounts.
• Negotiate commercial terms, margins, listing fees, and promotions.
• Ensure product visibility, availability, and shelf placement.
• Monitor stock levels and inventory to avoid stock-outs.
• Coordinate with supply chain, marketing, and finance for execution.
• Drive new product listings and expansion opportunities.
• Analyze sales trends, market intelligence, and category performance.
• Track promotion ROI and recommend corrective actions.

Skills

Modern Trade Sales Management

Key Account Management

Joint Business Planning

Trade Promotions

FMCG Sales

Category Management

P&L Management

Revenue Growth Strategies

Business Development

Negotiation & Relationship

Forecasting & Demand Planning

Distributor & Supply Chain

Education

Bachelor's degree in Business Administration, Marketing, Commerce, or related field

MBA preferred

Tools

MS Excel

PowerPoint

Sales reporting tools

Job description

www.wellbefoods.com

Wellbe Foods is a leading healthy snacks and food brand committed to delivering nutritious, innovative, and high-quality products to consumers across India. We are looking for an experienced Key Accounts Manager to drive Modern Trade sales and strengthen strategic partnerships with leading retail chains.

Key Responsibilities

• Manage and grow business with Modern Trade accounts such as Reliance Retail, D-Mart, Lulu, Spar, More, Nature's Basket, Star Bazaar, and regional retail chains.
• Achieve monthly, quarterly, and annual sales targets and revenue objectives.
• Develop annual business plans, joint business plans (JBP), and promotional calendars with key accounts.
• Negotiate commercial agreements, trading terms, margins, listing fees, and promotional investments.
• Ensure strong product visibility, availability, and shelf placement across stores.
• Monitor sales performance, stock levels, replenishment, and inventory management to avoid stock-outs.
• Coordinate with supply chain, merchandising, marketing, and finance teams for seamless execution.
• Drive new product listings and expansion opportunities across assigned accounts.
• Analyze sales trends, market intelligence, competitor activities, and category performance.
• Track promotion effectiveness and recommend corrective actions to maximize ROI.
• Manage account receivables and ensure timely collections.
• Build strong relationships with category managers, buyers, and decision-makers within key retail partners.

Required Qualifications

• Bachelor's degree in Business Administration, Marketing, Commerce, or related field.
• MBA preferred.
• 10+ years of sales experience with at least 5 years in Modern Trade Key Account Management.
• Experience handling national and regional MT chains in FMCG/Food industry.
• Strong understanding of category management, trade marketing, and retail operations.
• Excellent negotiation and stakeholder management skills.
• Strong analytical and presentation skills.
• Proficiency in MS Excel, PowerPoint, and sales reporting tools.

Key Skills

• Modern Trade Sales Management
• Key Account Management
• Joint Business Planning (JBP)
• Trade Promotions
• FMCG Sales
• Category Management
• P&L Management
• Revenue Growth Strategies
• Business Development
• Negotiation & Relationship Management
• Forecasting & Demand Planning
• Distributor & Supply Chain Coordination
• Market Analysis & Reporting

KPIs

• Sales Growth Achievement
• Account-wise Revenue & Profitability
• New Product Listings
• Market Share Growth
• On-Shelf Availability
• Promotion ROI
• Collection Efficiency.