Influencer Marketing Manager

Influencer.in; Mumbai; On-site; INR 1,000,000 - 2,000,000; Full time

Job summary

Influencer.in in Mumbai is seeking an experienced influencer marketing professional to lead onboarding and campaign execution. You will work with brands to pair the right influencers with storefront campaigns, guide product integration, and ensure timely delivery by influencers and the internal team.

The ideal candidate will have strong communication skills, remote relationship experience, and solid planning abilities to drive creative campaigns to completion and deliver measurable storefront

Qualifications

• Minimum 4 years in Influencer Marketing.
• Excellent written and verbal communication skills.
• Experience maintaining professional relationships remotely.
• Strong planning skills: plan campaigns from creation to completion.

Responsibilities

• Lead, identify and proactively onboard influencers on performance campaigns.
• Understand and maximize storefront performance by matching the right influencers with the right brands.
• Guide discussions on product and brand integration in influencers' content.
• Coordinate and manage expectations for quality and timely delivery from influencers and internal team.
• Collaborate with internal stakeholders to negotiate terms and establish commercial and strategic influencer agreements.
• Monitor and analyze influencer performance and storefront metrics.
• Discern data and extract insightful observations from campaigns.
• Conduct post-mortems of campaigns and storefront performance; generate reports with insights and recommendations.
• Develop business-driving communication strategies and assist clients with future campaign planning.

Skills

Influencer marketing

Communication

Remote relationship management

Job description

1. Lead, identify and proactively onboard influencers on performance campaigns

2. Understand and figure out how to maximize storefront performance by matching the

right influencers with the right brands

3. Guide the discussion on product and brand integration in influencers' content.

4. Coordinate and manage expectations in terms of quality and timely delivery from

influencers as well as from the internal team

6. Collaborate with all internal stakeholders to negotiate the best possible terms and

establish commercial and strategic agreements with influencers.

7. Monitor and analyze influencer performance and achieve storefront metrics

8. Discern data and extract insightful observations

9. Conduct post-mortems of campaigns and storefront performance; generate reports on key insights, recommendations, and strategic adjustments to drive change for continuous improvement.

10. Developing business driving & communication strategies and assisting clients with

future campaign planning.

An ideal candidate should have:

1. Minimum experience of 4 years in Influencer Marketing

1. Excellent written and verbal communication skills

2. Experience with maintaining professional relationships remotely

3. Strong planning skills: Clearly lay out the steps required to execute a marketing strategy, providing a logical progression from campaign creation to completion.

4. Provide creative input across all campaigns and projects