Senior Executive -Sales (Pune)

Carlsberg; Pune District; On-site; INR 300,000 - 420,000; Full time

Job summary

Carlsberg in Pune is seeking a Senior Sales Executive to drive channel sales and distribution. The role focuses on correct brand presentation, stock rotation, promotions, and sell-in of programs across outlets in the assigned area.

Key duties include visiting outlets, maintaining stock levels, merchandising, handling complaints, and reporting results while building strong retailer relationships to meet sales targets.

Qualifications

• Experience managing sales channels and distributors.
• Ability to analyze market and plan in-store promotions.
• Understanding of brand presentation and stock rotation.

Responsibilities

• Visit outlets in designated area according to schedule.
• Ensure prioritised SKU portfolio is available and stocked.
• Merchandise outlets to brand standards.
• Handle product and trade complaints professionally.
• Provide market feedback to supervisor.
• Build strong relationships with outlets to enable sell-in of programs.
• Report activities and actions accurately.

Skills

Channel Management

Category Management

Customer Management

Insights into Winning Strategies

Commercial Business Understanding

Regulatory Awareness

Job description

Dear Candidate,

Currently we are hiring for Senior Sales Executive in Pune, if you are interested, please go through the job profile.

Primary Purpose of Role

Sales - Channel Sales / Distribution / Circulation

Key Accountabilities

In the outlets that are within his area of responsibility, the Sales Representative is accountable for:

• Correct distribution and proper presentation of our company brands according to the standards set from time to time.
• Implementation of promotions,
• Selling in of new brands and SKUs.
• Ensuring proper level of stock and stock rotation
• Sales targets as defined by the company.
• Manage distributors/ dealers.
• Identify newer avenues of business
• Responsible for collection in time and follow-up of outstandings
• To ensure a healthy realization of the sales volume activities.
• Track competition volumes and monitor competitor activities to evaluate brand performance.
• Ensure Brand Basics of brands across all channels

Key Responsibilities

Within a designated area of coverage, visit the outlets according to the visitation schedule agreed with his supervisor

• To ensure that the outlets carry the prioritised portfolio of SKUs
• To ensure that the outlets maintain sufficient stock levels (on shelf and in storage) to sustain the expected pace of sales
• To merchandise the outlet according to the standards set
• To handle product and trade complaints in a professional manner
• To give market feedback to his supervisor.
• To build and maintain strong relationship with outlets in order to derive mutually beneficial gains and to enable the sell in of our various programs
• To report accurately on the activities and actions that he has undertake

Competency Requirements

• Adherence to highly regulated and complex industry
• Channel Management
• Category Management
• Customer Management
• Insights into Winning Strategies
• Commercial Business Understanding
• Adherence to highly regulated and complex industry