Senior Executive-Performance Marketing

Design Cafe; Mumbai; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

DesignCafe, a leading home interior solutions brand in India, seeks a Senior Paid Media Analyst to plan, launch, and optimize Google Ads and Meta Ads campaigns end to end. You will understand auction dynamics and algorithms, not just button clicks, and will use AI tools for creative generation, testing, and reporting.

With 3+ years in performance marketing, you will own campaigns daily and collaborate with the Digital Marketing team to drive strong ROI in a fast-paced environment.

Qualifications

• 3+ years of hands-on performance marketing or paid media experience.
• Strong expertise in Google Ads and Meta Ads.
• Experience managing large paid media budgets (₹10 Cr+).
• Understanding of bidding, audience targeting and platform algorithms.
• Hands-on with AI-driven campaign types and tools.

Responsibilities

• Plan, set up, launch, and manage campaigns across Google Ads and Meta Ads.
• Apply AI tools for copy generation, testing, and reporting.
• Monitor and optimize bids, budgets, targeting, and creatives daily.
• Run structured A/B and multivariate tests on ads and landing pages.
• Build and maintain dashboards and extract insights with AI assistance.
• Set up and QA pixels, GA4, UTM tracking, and attribution.
• Track lead quality and analyze funnel data for improvements.

Skills

Google Ads

Meta Ads

AI tools usage

Bidding strategies

Audience targeting

Performance Max

Advantage+

Data-driven decisions

Education

Bachelor's or Master's in Marketing or Business

Tools

GA4

Google Tag Manager

Excel

Job description

Company Description DesignCafe is a leading home interior solutions brand in India, founded in Bengaluru and now operating in 15 cities across the country. Since 2016, the company has focused on delivering beautifully designed, functional, and personalized interiors for homeowners across different budgets and project sizes. DesignCafe combines design expertise, technology, and streamlined execution to transform how home interiors are conceived and delivered in India. From individual kitchens and wardrobes to complete home projects, solutions are tailored to each homeowner’s lifestyle and needs, supported by Experience Centres across major cities and an online presence at DesignCafe.com. The brand has received multiple awards from ET, Times Now, and The Times of India, and continues to grow under the leadership of its founders, who bring decades of national and international design experience.

Senior Paid Media Analyst (O2)

Team: Digital Marketing

Reports To: Senior Manager, Paid Media

Experience: 2+ years

About the Role

DesignCafe is hiring a Senior Paid Media Analyst who really knows Google Ads and Meta Ads inside out and can plan, launch, and optimize campaigns end to end. We want someone who's spent enough time in these platforms to understand how the auctions and algorithms actually behave, not just someone who knows which buttons to click.

Paid media execution looks quite different today than it did even a couple of years ago, with automated bidding, AI-driven campaign types, and generative tools now part of everyday work. So we're also looking for someone who's comfortable using AI tools for things like creative generation, copy testing, and reporting, while still applying good judgement on strategy and optimization.

Key Responsibilities

• Campaign Execution: Plan, set up, launch, and manage campaigns end to end across Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads (Facebook, Instagram, Advantage+).
• Platform Depth: Bring a solid, current understanding of how Google Ads and Meta Ads actually work: auction dynamics, automated bidding, audience signals, and algorithm behaviour, and use that to push performance beyond the basics.
• AI-First Execution: Use AI tools for ad copy and creative generation, creative testing, performance insights, and reporting to work faster and get more done.
• Daily Optimization: Monitor and optimize bids, budgets, targeting, and creatives on a daily basis to keep improving performance.
• Creative & Landing Page Testing: Run structured A/B and multivariate tests on ad creatives and landing pages, using data and AI-assisted analysis to find winning variants faster.
• Reporting & Insights: Build and maintain performance dashboards and reports, and use AI tools to help pull out trends and insights rather than just raw numbers.
• Attribution & Tracking: Set up and QA pixels, events, UTM tracking, GA4, and attribution so the data you're working with is clean and reliable.
• Lead Quality: Track lead-to-sale conversion and flag lead quality issues early, based on what the funnel data is telling you.
• Staying Current: Keep an eye on new platform features, automated campaign types, AI-driven ad products, and other tools worth bringing into your day-to-day work.

Skills & Experience

• Bachelor's or Master's degree in Marketing, Business, or a related field.
• 3+ years of hands-on experience in performance marketing or paid media, with strong, demonstrable expertise in Google Ads and Meta Ads. This is a must.
• Experience managing paid media budgets of ₹10 Cr+ (cumulative or annualized) across campaigns.
• Good understanding of bidding strategies, audience targeting, campaign structuring, and platform algorithms, and the reasoning behind what works, not just how to execute it.
• Hands-on experience with Performance Max, Advantage+, and other automated or AI-driven campaign types.
• Comfortable using AI tools for creative generation, copywriting, data analysis, and workflow automation as part of everyday execution.
• Proficiency in Google Analytics (GA4), Google Tag Manager, and Excel.
• Strong analytical mindset with the ability to turn data into clear, actionable decisions.
• High ownership and attention to detail, with the ability to execute independently in a fast-paced environment.
• Genuinely curious about how paid media platforms and AI-driven marketing tools keep evolving