Account Manager - Paid Media

The Value Maximizer; Haryana; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

A marketing agency in Haryana is seeking an experienced Account Manager for Paid Media. You will be responsible for managing client relationships, overseeing ad spends, and achieving growth targets through data-backed strategies. Ideal candidates should have 4-7 years in performance marketing, strong experience in managing significant ad budgets, and exceptional analytical skills. This role emphasizes collaboration and strategic thinking in a fast-paced environment.

Qualifications

• 4-7 years of experience in performance marketing or digital strategy.
• Proven record managing ₹50L-₹2Cr+ monthly ad spends.
• Data-driven mindset with strong analytical skills.

Responsibilities

• Manage relationships with client founders and marketing heads.
• Lead weekly performance review meetings.
• Monitor campaigns across multiple platforms.

Skills

Performance marketing

Client management

Analytical skills

Problem-solving

Tools

Meta Ads

Google Ads

Analytics tools (GA4, Mixpanel)

Looker Studio

Supermetrics

Slack

Asana/ClickUp

Job description

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Role Overview

As the Account Manager - Paid Media, you will be the key contact for assigned clients, responsible for achieving growth KPIs through sustainable, data-backed advertising strategies. You'll collaborate with internal strategists and performance teams to plan scaling initiatives, oversee flawless campaign execution, and ensure strong client relationships.

Key Responsibilities

• Manage relationships with client founders, CMOs, and marketing heads
• Lead weekly performance review meetings and translate data into actionable insights
• Align client expectations, growth goals, and media strategy to business objectives
• Oversee client P&L for ad investments, balancing growth and efficiency
• Monitor campaigns across Meta, Google, YouTube, LinkedIn, and other platforms
• Ensure CAC, ROAS, CTR, and CVR targets are met through data-driven optimizations
• Identify performance issues and propose improvement strategies
• Build and present clear, insightful performance reports
• Collaborate with the strategy team to design account growth roadmaps
• Recommend budget allocation, funnel strategy, and audience expansion
• Audit creatives and landing pages to guide strategic decisions
• Suggest new platform testing or automation opportunities
• Ensure daily ad operations and reporting tasks are completed accurately
• Translate strategic goals into actionable steps for internal teams
• Track progress, review deliverables, and maintain quality standards
• Coach junior team members on performance marketing and communication
• Create SOPs and templates for reporting, campaign audits, and reviews
• Maintain workflow consistency and structured documentation
• Contribute to automation and dashboard projects that enhance efficiency

Requirements

• 4-7 years of experience in performance marketing or digital strategy (preferably agency-side)
• Proven record managing ₹50L-₹2Cr+ monthly ad spends across platforms
• Strong knowledge of Meta Ads, Google Ads, and analytics tools (GA4, Mixpanel, etc.)
• Data-driven mindset with excellent analytical and problem-solving skills
• Exceptional client management and communication abilities
• Strategic thinker able to connect marketing metrics with business growth
• Experience mentoring small teams and improving internal workflows

Preferred Skills

• Experience with AI or automation tools for optimization and reporting
• Understanding of multi-touch attribution, blended ROAS, and funnel measurement
• Exposure to D2C, SaaS, or healthcare sectors
• Familiarity with Looker Studio, Supermetrics, Slack, and Asana/ClickUp