Senior Executive Marketing & Growth

Bluetree Consultancy Services; Bengaluru; On-site; INR 335,000 - 558,000; Full time

Job summary

Bluetree Consultancy Services in Bengaluru is seeking a proactive Senior Executive - Marketing & Growth to drive content, SEO, digital campaigns, and lead generation initiatives. You will collaborate across teams to shape brand communication and market outreach.

The role emphasizes strategic planning, campaign execution, and close alignment with Sales and Product teams in a fast-paced tech environment.

Qualifications

• Experience in marketing and digital campaigns in B2B SaaS or technology context.
• Strong written and verbal communication skills.
• Hands-on with marketing analytics tools is a plus.

Responsibilities

• Plan and execute monthly and campaign-level marketing activities.
• Create and manage blogs, articles, social media content, case studies, and marketing collaterals.
• Conduct keyword research, SEO optimization, competitor analysis, and website content improvements.
• Support Google Ads, LinkedIn/Meta campaigns, lead generation, and campaign performance tracking.
• Track and analyses leads and coordinate with the sales team for follow-ups and lead progression.
• Conduct market, competitor, industry, and target-account research.
• Support website updates, landing pages, events, webinars, and other marketing initiatives.
• Support leadership branding and professional communication on LinkedIn.
• Coordinate customer testimonials, reviews, case studies, and referral initiatives.
• Maintain marketing trackers, reports, calendars, and documentation.
• Work closely with Sales, Product, Design, Technology, HR, Leadership, and other teams to ensure smooth execution.

Skills

Content Marketing

SEO

Digital Marketing

Lead Generation

Market Research

Brand Communication

Job description

JD - Senior Executive Marketing & Growth

Senior Executive - Marketing & Growth

Location: Bengaluru

Work Mode: Work from Office

Experience: 2-3 Years

Job Summary

We are looking for a proactive and creative Senior Executive - Marketing & Growth to support and execute marketing initiatives across content, SEO, digital marketing, lead generation, market research, and brand communication.

Key Responsibilities

• Plan and execute monthly and campaign-level marketing activities.
• Create and manage blogs, articles, social media content, case studies, and marketing collaterals.
• Conduct keyword research, SEO optimization, competitor analysis, and website content improvements.
• Support Google Ads, LinkedIn/Meta campaigns, lead generation, and campaign performance tracking.
• Track and analyses leads and coordinate with the sales team for follow-ups and lead progression.
• Conduct market, competitor, industry, and target-account research.
• Support website updates, landing pages, events, webinars, and other marketing initiatives.
• Support leadership branding and professional communication on LinkedIn.
• Coordinate customer testimonials, reviews, case studies, and referral initiatives.
• Maintain marketing trackers, reports, calendars, and documentation.
• Work closely with Sales, Product, Design, Technology, HR, Leadership, and other teams to ensure smooth execution.

Requirements

• 2-3 years of experience in Marketing/Digital Marketing, preferably in a B2B SaaS or technology company.
• Good understanding of SEO, content marketing, digital campaigns, and lead generation.
• Strong written and verbal communication skills.
• Good research, analytical, coordination, and project management skills.
• Ability to manage multiple activities and work with different stakeholders.
• Hands-on experience with marketing and analytics tools will be an advantage.