Senior Executive - Marketing

PCB Power India; Ahmedabad District; On-site; INR 500,000 - 900,000; Full time

Job summary

PCB Power India, a leading electronics-focused company in India, is seeking a marketing professional to strategically plan and execute social media, content, and email campaigns from its Ahmedabad-based team. The role involves collaboration with design, sales, engineering and product teams to drive brand awareness and demand across digital channels.

The candidate will manage lead nurturing workflows, monitor analytics, optimize SEO-related content, and leverage AI tools to enhance campaign

Responsibilities

• Plan and execute social media, content marketing, and email marketing activities to maintain and enhance the brand image.
• Create and coordinate content for social media, blogs, emails, landing pages, newsletters, and campaigns.
• Manage email marketing workflows for lead nurturing, customer engagement, and brand recall.
• Analyze social media and email campaign performance using tools such as Meta Insights, Zoho, and related platforms.
• Monitor website performance, organic traffic, and search visibility using GA4 and Google Search Console.
• Support SEO activities in collaboration with internal teams, including on-page SEO, content optimization, GEO, and AEO-focused content.
• Collaborate with graphic designers to create campaign creatives, social media visuals, email designs, and marketing collaterals.
• Coordinate with sales, engineering, and product teams to develop marketing initiatives aligned with business goals.
• Handle expo marketing, event promotions, and offline branding activities.
• Use AI tools and prompt engineering to improve content creation, campaign planning, reporting, and marketing automation.
• Stay updated with B2B electronics industry trends, competitor activities, and digital marketing best practices.

Job description

Job Responsibilities

• Plan and execute social media, content marketing, and email marketing activities to maintain and enhance the brand image.
• Create and coordinate content for social media, blogs, emails, landing pages, newsletters, and campaigns.
• Manage email marketing workflows for lead nurturing, customer engagement, and brand recall.
• Analyze social media and email campaign performance using tools such as Meta Insights, Zoho, and related platforms.
• Monitor website performance, organic traffic, and search visibility using GA4 and Google Search Console.
• Support SEO activities in collaboration with internal teams, including on-page SEO, content optimization, GEO, and AEO-focused content.
• Collaborate with graphic designers to create campaign creatives, social media visuals, email designs, and marketing collaterals.
• Coordinate with sales, engineering, and product teams to develop marketing initiatives aligned with business goals.
• Handle expo marketing, event promotions, and offline branding activities.
• Use AI tools and prompt engineering to improve content creation, campaign planning, reporting, and marketing automation.
• Stay updated with B2B electronics industry trends, competitor activities, and digital marketing best practices.