Marketing Executive

Aslam Enterprises; Hyderabad; On-site; INR 500,000 - 800,000; Full time

Job summary

Aslam Enterprises in Hyderabad is seeking a content and digital marketing specialist to create and manage content across social platforms and websites. You will drive AI-powered content, campaigns and analytics to expand reach and engagement.

The role includes social media posting, campaign optimization, email and WhatsApp marketing, and close collaboration with Sales, Product, Design, and Management to align with business goals.

Responsibilities

• Create, write, edit and publish content for Instagram, LinkedIn, website and other relevant platforms, including reels, product posts, case studies, articles and founder-voice content.
• Use AI tools for copywriting, image generation, video creation, editing, research, content ideation and creative development to increase marketing output and speed.
• Manage company social media accounts, maintain content calendars, publish posts/reels, monitor engagement and continuously improve audience reach and interaction.
• Independently create, launch, monitor and optimize campaigns across Meta Ads and LinkedIn Ads within the approved advertising budget.
• Plan and execute marketing campaigns across digital channels, including paid advertising, email, WhatsApp and website campaigns.
• Create newsletters, lead-nurturing sequences, exhibition follow-ups and other email campaigns; monitor open rates, click rates and conversions.
• Develop and execute WhatsApp broadcast and follow-up campaigns for leads, customers and exhibition contacts while maintaining professional communication.
• Generate and nurture B2B leads through paid campaigns, social media, email, WhatsApp, website and exhibitions.
• Monitor campaign performance regularly and independently make optimization decisions such as pausing campaigns, reallocating budgets, changing creatives and improving copy.
• Prepare weekly channel-wise marketing reports covering spend, leads, cost per lead, engagement, conversion, open/click/response rates and key actions taken.
• Create and update landing pages, product pages and basic website content using AI website-building tools such as Framer AI, Webflow AI, Wix or similar platforms.
• Maintain basic on-page SEO including keyword targeting, meta titles, meta descriptions, content optimization and basic website performance checks.
• Track organic traffic, website enquiries and lead conversion from organic channels and recommend improvements.
• Prepare marketing collateral, stall content and promotional material; participate physically in exhibitions, manage the stall, capture leads and coordinate follow-ups.
• Capture and publish real-time exhibition content such as behind-the-scenes videos, product demonstrations, visitor interactions and live updates.
• Maintain consistency in brand identity, tone, messaging, visual communication and founder-voice content across all marketing channels.
• Monitor competitors, industry trends, customer behaviour and emerging marketing opportunities using digital and AI-powered research tools.
• Continuously identify, test and introduce relevant AI tools and workflows that can improve marketing productivity, content quality and campaign performance.
• Work closely with Sales, Product, Design and Management teams to understand product requirements, customer needs and business priorities.

Job description

Role & responsibilities

Content Creation & Management

Create, write, edit and publish content for Instagram, LinkedIn, website and other relevant platforms, including reels, product posts, case studies, articles and founder-voice content.

AI-Powered Content Creation

Use AI tools for copywriting, image generation, video creation, editing, research, content ideation and creative development to increase marketing output and speed.

Social Media Management

Manage company social media accounts, maintain content calendars, publish posts/reels, monitor engagement and continuously improve audience reach and interaction.

Digital Advertising

Independently create, launch, monitor and optimize campaigns across Meta Ads and LinkedIn Ads within the approved advertising budget.

Campaign Management

Plan and execute marketing campaigns across digital channels, including paid advertising, email, WhatsApp and website campaigns.

Email Marketing

Create newsletters, lead-nurturing sequences, exhibition follow-ups and other email campaigns; monitor open rates, click rates and conversions.

WhatsApp Marketing

Develop and execute WhatsApp broadcast and follow-up campaigns for leads, customers and exhibition contacts while maintaining professional communication.

Lead Generation

Generate and nurture B2B leads through paid campaigns, social media, email, WhatsApp, website and exhibitions.

Campaign Optimization & Analytics

Monitor campaign performance regularly and independently make optimization decisions such as pausing campaigns, reallocating budgets, changing creatives and improving copy.

Marketing Reporting

Prepare weekly channel-wise marketing reports covering spend, leads, cost per lead, engagement, conversion, open/click/response rates and key actions taken.

Website Management

Create and update landing pages, product pages and basic website content using AI website-building tools such as Framer AI, Webflow AI, Wix or similar platforms.

SEO Management

Maintain basic on-page SEO including keyword targeting, meta titles, meta descriptions, content optimization and basic website performance checks.

SEO & Organic Performance

Track organic traffic, website enquiries and lead conversion from organic channels and recommend improvements.

Exhibition & Event Marketing

Prepare marketing collateral, stall content and promotional material; participate physically in exhibitions, manage the stall, capture leads and coordinate follow-ups.

Exhibition Content

Capture and publish real-time exhibition content such as behind-the-scenes videos, product demonstrations, visitor interactions and live updates.

Brand Management

Maintain consistency in brand identity, tone, messaging, visual communication and founder-voice content across all marketing channels.

Market & Competitor Research

Monitor competitors, industry trends, customer behaviour and emerging marketing opportunities using digital and AI-powered research tools.

AI Tool Development

Continuously identify, test and introduce relevant AI tools and workflows that can improve marketing productivity, content quality and campaign performance.

Cross-Functional Coordination

Work closely with Sales, Product, Design and Management teams to understand product requirements, customer needs and business priorities.