Senior Executive - B2B (Sales)

Sweet Karam Coffee; Chennai District; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Sweet Karam Coffee in Chennai is seeking a Senior B2B Executive – Sales & Operations to drive B2B sales growth by acquiring new customers, managing key accounts, and ensuring smooth sales operations.

Role requires collaboration with cross-functional teams to achieve revenue targets, accurate forecasting, and timely order fulfillment. You will work with Supply Chain, Production, Logistics, Marketing, and Finance teams to deliver results.

Qualifications

• Bachelors degree in Business, Marketing, Commerce, or related field (MBA preferred).
• Minimum 3 years of sales experience, including at least 1 year in FMCG (mandatory).
• Experience in B2B sales, account management, and business development.
• Strong knowledge of sales operations, order management, and demand planning.

Responsibilities

• Acquire and grow B2B customers across distributors, wholesalers, HORECA, corporate, and institutional channels.
• Manage key accounts and build long‑term customer relationships.
• Achieve monthly and annual sales targets through business development initiatives.
• Handle end‑to‑end order management, forecasting, and inventory coordination.
• Work closely with Supply Chain, Production, Logistics, Marketing, and Finance teams.
• Prepare sales forecasts, MIS reports, and analyze sales performance.
• Support product launches, promotions, payment collections, and customer service excellence.

Skills

B2B Sales & Business Development

Key Account Management

Sales Forecasting & Planning

Negotiation & Relationship Management

CRM & MS Excel

Market & Sales Data Analysis

Communication & Presentation Skills

Problem Solving & Time Management

Education

Bachelor's degree in Business/Marketing/Commerce or related field

MBA (preferred)

Tools

CRM software

MS Excel

Job description

Role Overview

The Senior B2B Executive – Sales & Operations will drive B2B sales growth by acquiring new customers, managing key accounts, and ensuring smooth sales operations. The role requires close collaboration with cross‑functional teams to achieve revenue targets, accurate forecasting, and timely order fulfillment.

Key Responsibilities

• Acquire and grow B2B customers across distributors, wholesalers, HORECA, corporate, and institutional channels.
• Manage key accounts and build long‑term customer relationships.
• Achieve monthly and annual sales targets through business development initiatives.
• Handle end‑to‑end order management, forecasting, and inventory coordination.
• Work closely with Supply Chain, Production, Logistics, Marketing, and Finance teams.
• Prepare sales forecasts, MIS reports, and analyze sales performance.
• Support product launches, promotions, payment collections, and customer service excellence.

Qualifications

• Bachelor's degree in Business, Marketing, Commerce, or a related field (MBA preferred).
• Minimum 3 years of sales experience, including at least 1 year in FMCG (mandatory).
• Experience in B2B sales, account management, and business development.
• Strong knowledge of sales operations, order management, and demand planning.

Skills Required

• B2B Sales & Business Development
• Key Account Management
• Sales Forecasting & Planning
• Negotiation & Relationship Management
• CRM & MS Excel
• Market & Sales Data Analysis
• Communication & Presentation Skills
• Problem Solving & Time Management

Expected Outcomes

• Sales Target Achievement
• New Customer Acquisition
• Revenue Growth
• Customer Retention
• Order Fulfillment TAT
• Forecast Accuracy
• Collection Efficiency
• Key Account Growth
• Customer Satisfaction

Preferred Industry

• FMCG (Mandatory)
• Food & Beverage
• Packaged Foods
• Consumer Goods
• Retail Distribution

What We're Looking For

A proactive, results‑driven sales professional with strong commercial acumen, excellent relationship management skills, and the ability to thrive in a fast‑paced startup environment. Passion for heritage food brands and South Indian cuisine is an added advantage.