Sales Development Executive

Confidential; Vellore; On-site; INR 450,000 - 650,000; Full time

Benefits offered by this job

Excellent salary and benefits

Job summary

Confidential, based in Tamil Nadu (Vellore area), is seeking a Sales Development Executive to drive sales growth and strengthen market execution across GT and MT. The role demands 3–6 years of FMCG sales experience and strong distributor management and trade relations skills.

The candidate will execute beat plans, ensure product availability and visibility at outlets, and monitor stock and billing. This position includes coaching field teams, tracking performance, and implementing promotional

Qualifications

• 3–6 years of FMCG sales experience.
• Strong knowledge of market & distribution management.
• Experience in trade relationship management.
• Strong execution, communication and coordination skills.
• Excellent salary & benefits for the right candidate.

Responsibilities

• Achieve monthly and annual primary & secondary sales targets.
• Drive volume and value growth across General Trade (GT) and Modern Trade (MT).
• Ensure consistent growth in market share within the assigned territory.
• Execute daily market visits as per the beat plan.
• Ensure product availability, visibility, and merchandising at retail outlets.
• Improve numeric and weighted distribution.
• Appoint and manage distributors as per company guidelines.
• Monitor stock levels, billing, and secondary sales performance.
• Ensure timely stock replenishment and minimize stock-outs.
• Guide and support field sales executives/frontline staff.
• Conduct joint field visits and provide on-ground coaching.
• Track team performance and ensure adherence to targets and processes.
• Implement company schemes and promotional activities in the market.
• Communicate offers effectively to distributors and retailers.
• Ensure proper tracking and settlement of scheme claims.
• Track competitor activities (pricing, schemes, new launches).
• Gather market feedback and customer insights.
• Share actionable inputs with reporting managers.
• Review daily, weekly, and monthly sales performance.
• Identify gaps and implement corrective action plans.
• Improve outlet productivity and strike rate.
• Maintain and submit accurate reports: Daily Sales Report (DSR)
• Beat coverage reports
• Distributor performance reports
• Scheme tracking and claims
• Ensure compliance with company policies and systems.

Skills

FMCG sales

Market execution

Distributor management

Trade relationships

Team coaching

Education

Bachelor's / Master’s / Professional Qualification

Job description

Industry: FMCG (Personal Care, Beverages, Cold Chain)

Experience: 3–6 Years

Qualification: Bachelor’s / Master’s / Professional Qualification

We are looking for a Sales Development Executive to join a leading south Indian FMCG conglomerate and play a key role in driving sales growth and strengthen market execution across the assigned territory.

Sales Development Executive (Key Responsibilities)

• Achieve monthly and annual primary & secondary sales targets.
• Drive volume and value growth across General Trade (GT) and Modern Trade (MT).
• Ensure consistent growth in market share within the assigned territory.

2. Market Execution

• Execute daily market visits as per the beat plan.
• Ensure product availability, visibility, and merchandising at retail outlets.
• Improve numeric and weighted distribution.
• Appoint and manage distributors as per company guidelines.
• Monitor stock levels, billing, and secondary sales performance.
• Ensure timely stock replenishment and minimize stock-outs.

4. Team Coordination

• Guide and support field sales executives/frontline staff.
• Conduct joint field visits and provide on-ground coaching.
• Track team performance and ensure adherence to targets and processes.

5. Scheme & Promotion Execution

• Implement company schemes and promotional activities in the market.
• Communicate offers effectively to distributors and retailers.
• Ensure proper tracking and settlement of scheme claims.
• Track competitor activities (pricing, schemes, new launches).
• Gather market feedback and customer insights.
• Share actionable inputs with reporting managers.

7. Performance Monitoring

• Review daily, weekly, and monthly sales performance.
• Identify gaps and implement corrective action plans.
• Improve outlet productivity and strike rate.

8. Reporting & Compliance

• Maintain and submit accurate reports: Daily Sales Report (DSR)
• Beat coverage reports
• Distributor performance reports
• Scheme tracking and claims
• Ensure compliance with company policies and systems.

What We’re Looking For:

• 3–6 years of relevant FMCG sales experience
• Strong knowledge of market & distribution management
• Experience in trade relationship management
• Strong execution, communication and coordination skills
• Excellent salary & benefits for the right candidate