Sales Team Leader - B2B

Hindustan Coca Cola Beverages (HCCB); Coimbatore District; On-site; INR 500,000 - 750,000; Full time

Job summary

Hindustan Coca Cola Beverages (HCCB) in Coimbatore is seeking a Sales Team Leader - B2B to develop assigned key accounts, expand the B2B network, and drive growth in the region.

The role emphasizes stock coordination, customer relations, and achieving the business plan, with 70% travel within the territory and collaboration with planning, finance, and RTM teams.

Qualifications

• Graduation or postgraduate degree required.
• 4–8 years of relevant sales experience.

Responsibilities

• Analyze stock availability and ensure stock supply from DC to accounts.
• Coordinate with planning team for stock allocation.
• Forecast sales and monitor fill rates for accounts.
• Update reporting manager with market and account status.
• Visit B2B stores to communicate with customers and close sales.
• Maintain strong customer relationships and timely PO closures.
• Track sales and work toward business plan targets.
• Coordinate loading/unloading and transport with RTM/Asset teams.

Skills

Customer Relationship

Sales driven

Persuasion

Negotiation

Conflict resolution

Financial knowledge

MS Office

Tech savvy

Attention to detail

Education

Graduation/PG

Tools

MS Office Suite

Job description

Job Description:

Objective: To develop the assigned Key accounts and to identify, acquire and manage new key accounts

Title: Sales Team Leader - B2B

Industry Type: FMCG/ Beverages

Function: Commercial

Sub Function: Modern Trade

Work/Base Location: Coimbatore

Employment Type: Full time

Job Roles & Responsibilities:

• Analyzing stock availability and proper stock supply from DC to allocated accounts while accounting for seasonal variations and other consideration
• Coordinating for stock availability and requirements with the planning team for proper allocation of stocks to different accounts
• Data analysis and forecasting of sales, ensuring the different allotted fill rates of accounts are maintained properly
• Regular updates to the reporting manager in coordination with the whole sellers, planning, and finance teams, as well as confirmation of various appointments on time
• Regular market visits to all B2B stores, communicating with customers about concerns/queries, sales, purchases, and other variables
• Maintaining excellent customer relations and periodic check on their needs and timely closing of POs
• Tracking sales quarterly or monthly and achieving sales objectives as per Business Plan
• Ensuring proper loading and unloading of stock with adequate transportation facilities available, coordinating with the RTM and Asset Management Team for same (Coordination)
• Training the MGR to meet the target, providing feedback on performance and areas for improvement on a regular basis
• Conducting regular promotional activities to increase sales and accomplish the target on or before time
• Ensure that the ARS PO are properly served and analyze gap article in store to get manual PO for gap articles
• Ensure in-store execution as per company standard or TOT of stores
• Ensure pricing visibility and communication as per MOP (Market operating price) guidelines

Supervises: Market Growth Representatives

Direct Reports: NO

Grade (Internal Reference):

Geographical Scope/ Assigned Territory:

Reports To: National Manager, B2B

Key Customers/Stakeholder: Customers, Category & Purchase Managers, Finance, Supply Chain, RTM

Job Requirements:

Qualifications: Graduation/PG

Experience: 4 to 8 years

Functional Skills:

• Customer Relationship, Stakeholder and Account Management
• Sales driven
• Persuasion, Negotiation and Conflict resolution
• Basic Financial knowledge and accounts handling
• Proficiency in MS. Office Tools (Excel, PowerPoint)
• Tech savvy and ability to use different internal & external software (Laptop, Tabs)
• Environmental Scanning and keen focus on minute details
• Basic mathematics in terms of calculation, discounts

Language Known: English, Hindi and local language proficiency

Travel: 70% (within assigned territory)