Senior Director - Growth Marketing

Neelwarn Parshva Global; Bengaluru; On-site; INR 4,500,000 - 7,500,000; Full time

Job summary

Neelwarn Parshva Global in Bengaluru seeks an experienced digital marketing leader to drive growth across channels and optimize campaigns.

You will manage a team, align marketing with product launches and sales, and base decisions on data analytics. This role demands proven leadership and a track record in ecommerce marketing.

Qualifications

• 9-15 years of experience in digital marketing or related field.
• Proven track record in developing growth marketing campaigns across social media, email, and content.
• Strong ability to analyze campaign performance with analytics tools like Google Analytics.
• Experience in an e-commerce environment with knowledge of online shopping behaviors.

Responsibilities

• Develop and execute digital marketing strategies to drive growth and engagement across channels.
• Lead a team of marketers, guiding creative direction, budgets, and performance monitoring.
• Collaborate with product, sales, and customer service to align marketing with launches and initiatives.
• Analyze market trends and customer feedback to inform data-driven decisions.

Skills

Digital marketing

Growth marketing

Campaign management

Team leadership

Cross-channel strategy

Data-driven decisions

E-commerce marketing

Tools

Google Analytics

Job description

Roles and Responsibilities :

• Develop and execute comprehensive digital marketing strategies to drive business growth, brand awareness, and customer engagement across multiple channels.
• Lead a team of marketers to achieve campaign goals, providing guidance on creative direction, budget allocation, and performance monitoring.
• Collaborate with cross-functional teams to integrate marketing efforts with product launches, sales initiatives, and customer service improvements.
• Analyze market trends, competitor activity, and customer feedback to inform data-driven decision making.

Job Requirements :

• 9-15 years of experience in digital marketing or related field.
• Proven track record in developing successful growth marketing campaigns using various tactics such as social media advertising, email marketing, content creation etc. .
• Strong understanding of analytics tools (e.g Google Analytics) for tracking campaign performance metrics.
• Experience working in an e-commerce environment with knowledge of online shopping behaviors & preferences.