Senior Growth Manager HPE

IDFC FIRST Bank; Mumbai; On-site; INR 3,500,000 - 5,500,000; Full time

Job summary

IDFC FIRST Bank is seeking a Senior Growth Manager - HPE to develop and execute growth marketing strategies, lead a team of growth marketing managers, and collaborate cross-functionally to drive revenue.

The role emphasizes data analytics, CRO on digital channels, A/B testing, and alignment with product and sales to maximize ROI; prior experience in agile environments is preferred.

Qualifications

• 5–7 years of relevant experience.
• Graduation in Science or Commerce, or BTech in CS/IT.
• MBA is required

Responsibilities

• Develop and execute innovative growth marketing strategies to achieve business objectives.
• Lead and mentor a team of growth marketing managers and associates.
• Analyze market trends, customer behavior, and competitor activities to identify opportunities for growth.
• Collaborate with product, sales, and other teams to align marketing efforts with overall business goals.
• Manage and optimize digital marketing channels.
• Implement A/B testing and other experimentation techniques to optimize campaign performance.
• Monitor and analyze KPIs to track the effectiveness of marketing efforts.
• Identify areas for improvement and implement initiatives to enhance marketing performance and efficiency.
• Stay up to date with industry trends and best practices in growth marketing.

Skills

Growth marketing

Team leadership

Analytics

A/B testing

Digital marketing

ROI optimization

Agile

Lead management

Education

MBA

B.Tech / B.Com / B.Sc

Job description

Role/ Job Title:

Senior - Growth Manager - HPE

Function/ Department:

HPE

Job Purpose:

The role is responsible for development and execution of comprehensive marketing strategies to drive growth and revenue. Work closely with a team of competent marketing professionals and collaborate cross-functionally to optimize campaigns and initiatives.

Roles & Responsibilities:

• Develop and execute innovative growth marketing strategies to achieve business objectives.
• Lead and mentor a team of growth marketing managers and associates.
• Analyze market trends, customer behavior, and competitor activities to identify opportunities for growth.
• Collaborate with product, sales, and other teams to align marketing efforts with overall business goals.
• Manage and optimize digital marketing channels.
• Implement A/B testing and other experimentation techniques to optimize campaign performance.
• Monitor and analyze key performance indicators (KPIs) to track the effectiveness of marketing efforts.
• Identify areas for improvement and implement initiatives to enhance marketing performance and efficiency.
• Stay up to date with industry trends and best practices in growth marketing.

Secondary Responsibilities:

• Expert in problem solving skills & Positive attitude.
• Understand the Business Portfolio target & able to plan marketing strategy & plan execution with stakeholders.
• Optimized customer journey (CRO) on digital platform / assisted journey
• Bureau data understanding & utilize the same in digital marketing.
• Basic Assets & Credit Card Product Knowledge
• Expert in sales lead management / lead lifecycle
• Knowledge to handle both existing & new customer marketing strategy.
• Comfortable to work in Agile team with incremental RoI strategy.
• Basic knowledge of Data Analytics & Statistics (From marketing perspective)

Managerial & Leadership Responsibilities:

• Target-oriented with proven ability to multitask.
• Experienced in people management and development, comfortable managing in a matrixed and/or Agile environment.

Education Qualification:

Graduation: Science / Commerce /B Tech - Computer Science / IT

Post-graduation: MBA

Experience:

5 to 7 years of relevant experience.