Senior Digital Marketing Specialist (Gaming)

Gametion Technologies Pvt. Ltd.; Navi Mumbai; On-site; INR 3,000,000 - 6,000,000; Full time

Job summary

Gametion Technologies Pvt. Ltd. is seeking a hands-on Senior Digital Marketing Lead to plan and execute campaigns that build game awareness, drive player engagement, and fuel growth in India's vibrant mobile gaming scene.

You will own ideas from concept to delivery, work across social media, content marketing, creator partnerships, and analytics, and translate cultural trends into compelling campaigns. The role requires 8+ years of experience, strong data-driven skills, and excellent stakeholder

Qualifications

• 8+ years of digital marketing experience, preferably in casual mobile gaming.
• Strong knowledge of social media, content, creator marketing, and mobile-first audiences.
• Proven ability to translate consumer insights into campaign ideas.
• Experience collaborating with agencies, creators, and production partners.

Responsibilities

• Plan and execute digital campaigns to build game awareness and engagement.
• Collaborate across social media, content, and influencer partnerships.
• Analyze campaign data and derive actionable insights.
• Coordinate with multiple stakeholders in a fast-paced environment.

Skills

Digital marketing

Social media

Content marketing

Creator marketing

Campaign analytics

Stakeholder management

Communication

Project management

Education

Bachelor's degree in Marketing, Advertising, Communications, Media, Business Administration

Job description

The role will be responsible for planning and executing digital campaigns that build game awareness, player engagement, community participation, and business growth. You will work across social media, content marketing, creator/influencer partnerships, digital activations, community marketing, and campaign analytics to connect our games with India's diverse and rapidly evolving mobile gaming audience.

The ideal candidate is a hands‑on digital marketer who combines creative thinking, strong execution skills, consumer insights, and data‑driven decision‑making. You should be comfortable working in a fast‑paced environment, managing multiple stakeholders, and turning cultural trends and player insights into engaging marketing ideas.

Work Mode: On-site

Key Requirements

• 8+ years of experience in digital marketing, preferably within casual mobile gaming industry,
• Strong understanding of social media, content marketing, creator marketing, digital trends, and mobile‑first audiences.
• Hands‑on experience working with agencies, creators, production partners, and vendors.
• Strong understanding of Indian youth culture, internet culture, social media behavior, and gaming communities.
• Ability to develop creative, culturally relevant, and insight‑led campaign ideas.
• Strong analytical skills with the ability to interpret campaign data and derive actionable insights.
• Excellent communication, presentation, and stakeholder management skills.
• Highly organized, proactive, detail‑oriented, and comfortable managing multiple projects simultaneously.
• Bachelor's degree in Marketing, Advertising, Communications, Media, Business Administration, or a related field.

Good to Have

• Experience working on casual, hyper‑casual, puzzle, arcade, simulation, board, card, or social games.
• Experience with game launches, live‑ops campaigns, seasonal events, or player engagement campaigns.
• Familiarity with DAU, MAU, retention, engagement, installs, conversion, ROAS, ARPU/ARPDAU, and player lifecycle metrics.
• Experience working with gaming creators, streamers, meme pages, or online communities.
• Familiarity with social listening, analytics, and campaign measurement tools.
• Understanding of India's mobile gaming landscape and major gaming/content platforms.
• Familiarity using AI tools for marketing, including campaign ideation, content development, audience insights, trend analysis, creative experimentation, research, and marketing automation.