Head of Growth

Weekday AI; Mumbai; On-site; INR 4,000,000 - 5,000,000; Full time

Job summary

Weekday AI in Mumbai is seeking a Head of Performance Marketing & User Acquisition to lead paid growth for our gaming clients. You will own the end-to-end strategy, architecture, and budgets across platforms to drive scalable user acquisition and strong ROI.

You should bring 8–10 years of hands-on performance or growth marketing experience, a track record of scaling budgets from lakhs to crores, and expertise in Meta Ads and Google Ads, plus robust analytics and leadership skills.

Qualifications

• 8–10 years of performance or growth marketing experience.
• Hands-on execution experience at scale.
• Experience scaling budgets from tens of lakhs to crores.
• Strong expertise in Meta Ads and Google Ads.
• Experience with analytics tools Looker Studio or Mixpanel.

Responsibilities

• Own end-to-end performance marketing and user acquisition strategy.
• Lead paid acquisition across Meta Ads, Google Ads, and other platforms.
• Scale budgets while maintaining CPI, ROAS, retention.
• Build structured creative-testing frameworks.
• Analyse campaign performance, cohorts, retention, and LTV.
• Oversee marketing budget allocation and forecast ROI.
• Drive AI adoption in analysis and reporting.
• Lead and mentor marketing teams.

Skills

Performance marketing

Growth marketing

User acquisition

Team leadership

Analytical thinking

Tools

Meta Ads

Google Ads

Moloco

Job description

This role is for one of the Weekday's clients

Salary range: Rs 4000000 - Rs 5000000 (ie INR 40-50 LPA)

Experience: 8+ yrs

Location: Mumbai, Maharashtra, India, India

Job Type: Full-time

We are looking for a strategic, data-driven, and hands-onHead of Performance Marketing & User Acquisition to lead paid growth, scale user acquisition, and drive measurable business outcomes in the gaming industry. The ideal candidate will have a proven track record of scaling performance marketing budgets significantly, building structured creative-testing systems, and optimising campaigns across multiple advertising platforms.

This role combines performance strategy, analytical decision-making, creative experimentation, team leadership, and AI-driven marketing innovation. You will be responsible for building scalable acquisition engines that improve user growth, retention, and return on marketing investment.

Key Responsibilities

• Own the end-to-endperformance marketing and user acquisition strategy, including campaign architecture, channel selection, audience targeting, bidding, and optimisation.
• Lead paid acquisition acrossMeta Ads, Google Ads, and other relevant platforms, including gaming-specific networks and affiliate channels.
• Develop and execute strategies to scale acquisition budgets substantially while maintaining sustainable CPI, ROAS, retention, and user-quality benchmarks.
• Build structured creative-testing frameworks covering concept development, hooks, formats, messaging, audience variations, and clear kill-or-scale criteria.
• Analyse campaign performance, user cohorts, retention trends, conversion rates, and return on ad spend to guide growth decisions.
• Own marketing budget allocation, channel mix, cost economics, and performance forecasting to maximise return on investment.
• Establish a measurement philosophy and integrated growth roadmap across performance marketing, social media, community, and related functions.
• Partner with Product teams to align marketing campaigns with game launches, new modes, feature releases, updates, and patches.
• Lead, mentor, and develop direct reports across Performance & Growth Marketing and Marketing Operations, setting priorities and resolving execution trade-offs.
• Oversee day-to-day execution acrossASO and content marketing, ensuring alignment with acquisition and growth objectives.
• Drive AI adoption across campaign analysis, creative iteration, reporting, planning, and team workflows.
• Collaborate with business leadership on brand positioning, consumer insights, audience behaviour, and evolving growth opportunities.
• Establish clear KPIs, reporting dashboards, testing processes, and performance reviews to continuously improve marketing effectiveness.

What Makes You a Great Fit

• 8–10 years of experience in performance marketing, growth marketing, or user acquisition, with substantial hands‑on execution experience.
• Proven experience scaling marketing budgets from tens of lakhs to crores, demonstrating meaningful growth rather than incremental optimisation alone.
• Strong expertise inMeta Ads and Google Ads, including campaign structures, bidding strategies, creative optimisation, attribution, and budget management.
• Demonstrated success in building structured creative‑testing systems with measurable before‑and‑after results.
• Strong analytical capabilities across CPI, ROAS, retention, cohort performance, acquisition costs, and user lifetime value.
• Experience managing additional acquisition channels such as affiliates, Moloco, Unity Ads, or other gaming‑focused advertising networks.
• AI‑first working habits, with practical use of AI tools for performance analysis, creative development, reporting, and workflow automation.
• Proven ability to lead teams, mentor marketers, manage competing priorities, and develop individual capabilities.
• Experience with analytics tools such asLooker Studio, Mixpanel, or comparable platforms is an advantage.
• Familiarity with ASO, content marketing, social media, and community‑led growth.
• Experience in gaming, esports, mobile apps, or other fandom‑driven consumer categories is highly desirable.
• Strong commercial judgement, communication skills, ownership, and the ability to connect marketing performance with business outcomes.