Head of Growth

Weekday (YC W21); Mumbai; On-site; INR 2,500,000 - 4,800,000; Full time

Job summary

Weekday (YC W21) in Mumbai, Maharashtra, India, is hiring a mid‑senior Performance Marketing lead with 8+ years of hands‑on experience to own end‑to‑end UA strategy and growth across platforms. The role emphasizes structured testing, data analytics, and AI‑driven optimization to scale campaigns and optimize budgets.

The successful candidate will mentor a team, coordinate with Product on release cycles, and drive a cohesive marketing roadmap for a computer games client.

Qualifications

• 8–10 years in performance marketing with scale experience from tens‑of‑lakhs to crores.
• Experience building/testing systems (format x hook) with real before/after results.
• Strong data analytics: retention/CPI/ROAS cohort analysis; apply insights to decisions.
• AI-native working habits; uses AI tools for analysis, creative iteration and reporting.
• Hands-on Meta and Google ads experience; familiarity with other networks (Moloco, Unity Ads).

Responsibilities

• Own performance/UA strategy and hands‑on execution end‑to‑end across platforms (Meta, Google and others).
• Build and run a structured creative‑testing discipline with concept generation, format/hook experimentation, kill/scale rules.
• Create an integrated growth roadmap, aligning social and community work with product goals and measurement.
• Own cost economics and data‑driven budget decisions across the marketing budget and channel mix.
• Align marketing with the game’s release/update cadence, coordinating with Product for launches and patches.
• Lead and mentor the team: Manager Performance & Growth Marketing and Marketing Operations; oversee ASO and content marketing and drive AI adoption.

Skills

Performance Marketing

User Acquisition

Job description

This role is for one of our clients

Industry: Computer Games

Seniority level: Mid‑Senior level

Experience: 8+ yrs

Location: Mumbai, Maharashtra, India

Job Type: Full‑time

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Your Role

• Own performance/UA strategy and hands‑on execution end‑to‑end, i.e. campaign architecture, creative‑testing frameworks, platform‑specific strategy (Meta vs. Google vs. others) as the core mandate
• Build and run a structured creative‑testing discipline: concept generation, format/hook experimentation, kill/scale rules and the rigour to separate signal from noise
• Create an integrated growth roadmap across functions, setting the overarching point of view on what social and community should drive for us and the measurement philosophy you and the team operate against
• Own cost economics and data‑driven decision‑making across the marketing budget, directing spend allocation and channel mix
• Own alignment between marketing communications and the game's release/update cadence, coordinating with Product so marketing pushes land in sync with new modes, features and patches
• Direct and mentor the team: Manager Performance & Growth marketing and Marketing Operations (your direct reports), setting priorities and resolving execution tradeoffs across the team, including oversight of ASO and content marketing as functions owned day‑to‑day within the team along with their individual career growth, drive AI‑first mindset and adoption for daily operations as well as strategy
• Partner with the business head on brand and consumer‑insight application which is shared, evolving work as we scale

Must Have

• Typically this role would require 8 to 10 years in performance marketing, with real experience taking a performance/UA budget through an order‑of‑magnitude scaling journey; for example, from the tens‑of‑lakhs range into the crores, and not just large budgets with marginal increases and optimisations
• Demonstrated ability to build and run structured testing systems (format x hook, kill/scale rules) with real before/after results to show
• Strong data/analytical fluency, comfortable in retention/CPI/ROAS cohort analysis and applying user data into creative and growth decisions and campaign optimisations
• AI‑native working habits, i.e. uses AI tools by default across performance analysis, creative iteration, reporting and builds this fluency across the team
• Direct hands‑on experience with Meta and Google ad platform mechanics specifically, as well as experience in managing other channels (e.g., affiliates, Moloco, Unity Ads, and other gaming‑specific ad networks) directly or through an agency with well defined targets and oversight

Good to Have

• Direct experience in gaming, esports or another fandom‑driven category
• Experience mentoring or upskilling a junior performance marketer
• Familiarity with Looker Studio, Mixpanel or comparable analytics stacks
• Experience coordinating marketing timing with a product/dev roadmap in a live‑service or games context

Must‑have skills

Performance Marketing, User Acquisition