Senior Manager -Digital Marketing

Absolute Sports Pvt. Ltd.; Bengaluru; On-site; INR 4,000,000 - 6,000,000; Full time

Job summary

Sportskeeda is seeking an accomplished Digital Marketing leader with 8+ years of hands-on experience in performance and brand marketing to drive online acquisition and retention. You will own end-to-end campaigns across Google, Facebook, and programmatic channels, coordinating with product and analytics teams to optimize growth for a global audience.

This remote full-time role demands strong mar-tech knowledge, data-driven decision making, and the ability to lead cross-functional teams across

Qualifications

• 8+ years of experience in Performance and Digital Marketing for consumer products with a focus on online acquisition and retention.
• Strong understanding of funnels, audience segmentation, creative best practices and marketing briefs.
• Excellent analytical and logical reasoning to interpret large data sets for campaigns.
• Hands-on with Adwords, Bing, Facebook and other ad platforms.

Responsibilities

• Lead overall digital media plan and execution across Google Search, Display, FB ads, Native.
• Create and manage digital marketing (Brand, Programmatic, social, affiliates) strategies and leverage campaigns to deliver on business objectives.
• Own the strategic development of performance marketing with mar-tech and data-driven acquisition for app growth, vertical growth and GTM strategy.
• Drive, manage and partner with key internal stakeholders.
• Manage large scale campaign planning, execution and optimization for performance and brand awareness.
• Plan and execute LinkedIn and other B2B campaigns to generate strong partnership leads.

Skills

Performance marketing

Brand strategy

Data analytics

MarTech

Ad platforms

Tools

GA360

Amplitude

Appsflyer

Firebase

CleverTap

Job description

Sportskeeda - For the hardcore sports fan

Established in 2009, Absolute Sports is the parent company of Sportskeeda.com, ITRwrestling.com , TJRWrestling.net, ProFootballNetwork.com, SoapCentral.com, Deltiasgaming.com , and Primetimer.com . We are a subsidiary of Nazara Technologies, the only publicly listed Indian gaming / diversified media company.

Sportskeeda is a global sports content platform that covers the world's biggest sports and esports subjects and serves over 100 Million fans every month. Our passionate team comprises top content creators from around the world who produce hundreds of well-researched content pieces on a daily basis. Sportskeeda has market leadership in multiple sports in the US, being #10 in Comscore rankings and a very close #2 in India (All Sports).

ITR/TJR is a WWE+ AEW focused property with +10M monthly users. ProFootballNetwork.com is a NFL-focused property in the US with +11M monthly users. SoapCentral.com is a leading soap opera content destination in the US. Deltiasgaming.com is a dynamic and thriving online platform dedicated to providing gamers of all skill levels with top-notch content, valuable resources, and an engaging community. Primetimer is a leading digital destination for television enthusiasts, offering in-depth coverage, smart commentary, and breaking news on everything happening across broadcast, cable, and streaming platforms.

The Opportunity

Location: Remote

Experience: 8+ years of experience

Nature of Employment: Full Time

Key Responsibilities:

• Lead overall digital media plan and execution across Google Search, Display, FB ads, Native.
• Create and manage digital marketing (Brand, Programmatic, social, affiliates) strategies and leverage campaigns to deliver on business objectives.
• Own the strategic development of performance marketing, through a strong mar-tech and data- driven acquisition approach for app growth, content vertical growth and new digital product Go-To-Market strategy and execution.
• Drive, manage and partner with key internal stakeholders.
• Manage large scale campaign planning, execution and optimization strategy for both performance and brand awareness.
• Plan and execute LinkedIn and other B2B marketing campaigns to generate strong partnership leads.

Requirements

• 8+ years of experience in Performance and Digital Marketing for consumer products with a focus on Preferred combination of experience in online acquisition and retention marketing in an in-house digital marketing setup.
• A good understanding of funnels, audience segmentation, creative best practices and marketing briefs.
• Excellent skills in analytical and logical reasoning, ability to analyze large and complex data-sets to realize appropriate strategies and solutions for programs and campaigns.
• Thorough understanding and experience of Bid optimisers, RTB, DSPs, Ad exchanges, DMPs, Audience targeting/segmentation and web analytics tools like GA360/amplitude/Appsflyer/Firebase/Clevertap.
• Excellent hands-on exposure to managing and optimizing campaigns on Adwords, Bing, Facebook, and other ad platforms.
• Enthusiasm to learn and upskill on processes, tools and best practices basis new trends.