Senior Digital Marketing Executive

Wizzer AdvisorTech Pvt Ltd.; Mumbai; On-site; Full time

Job description

Wizzer is a quant-driven investment platform that builds portfolios based on risk profiles,dynamically rebalancing them to market conditions while leveraging sectoral rotations and alphastrategies for enhanced returns. Focused on quantitative investment and trading, Wizzerensures portfolios consistently outperform benchmarks, offering a seamless multi-assetinvestment experience—all within a single account.

About the team

The Marketing team drives Wizzer’s brand and outreach. They create strategic campaigns, Community building, market research, and content to engage advisors and financial institutions. Their goal is to educate, inform, and connect with our audience, ensuring that Wizzer’s value proposition reaches the right people.

About the role

We are looking for a Senior Digital Marketing Executive to lead and execute digital marketing campaigns for Wizzer AdvisorTech. The ideal candidate will have expertise in Google Ads, Google Analytics, and social media platforms (Twitter, Instagram, LinkedIn) to help build a community of early adopters and optimize lead generation funnels. You will be responsible for driving engagement, analyzing data, and maximizing ROI from paid campaigns.

Key responsibilities

• Digital Marketing Strategy & Execution: Manage and execute Google Ads, LinkedIn Ads, Instagram Ads, and Twitter Ads campaigns.
• Optimize campaigns for cost-per-lead (CPL) and cost-per-acquisition (CPA).
• Refine strategies based on performance data to maximize conversions.
• Lead Generation & Sales Funnel Optimization: Drive lead generation through various digital channels and integrate leads smoothly into CRM systems.
• Optimize campaigns to ensure high-quality lead flow and maximize ROI from paid campaigns.
• Community Building: Build and engage a community of early adopters through social media platforms.
• Respond to queries and create advocates to increase brand visibility.
• Email Marketing & Webinars: Manage email campaigns using tools like MailChimp, HubSpot, or SendGrid.
• Organize and promote webinars to engage prospects.
• Track, analyze, and optimize email and webinar performance.
• Blogging & Content Marketing: Create blog content for SEO and traffic generation.
• Collaborate on product updates and content creation.
• Ensure content aligns with brand messaging.
• Analytics & Campaign Optimization: Utilize Google Analytics, UTM tracking, and Google Tag Manager to measure and track success.
• Conduct A/B testing for ads, landing pages, and content.
• Provide insights and recommendations for continuous campaign improvement.
• Collaboration & Integration: Work closely with sales teams to integrate leads into CRM systems like HubSpot, Salesforce, or Zoho CRM.
• Collaborate with creative teams to design high-converting content.

Required qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field.

Preferred skills

• Google Ads, LinkedIn Ads, Instagram Ads, Twitter Ads, Facebook Ads Manager
• Google Analytics, UTM tracking, Google Tag Manager, and conversion tracking
• CRM platforms such as HubSpot, Salesforce, Zoho CRM
• SEO/SEM, MailChimp, SendGrid, Zoom, WebinarJam
• A/B Testing tools: Optimizely, Google Optimize

Who can apply?

• Candidates with minimum 3 years of experience in digital marketing and lead generation are encouraged to apply.