Intern- Digital Marketing

Product co; Gurugram District; On-site; INR 167,400 - 279,000; Full time

Job summary

Product co is seeking a passionate Digital Marketing Intern to drive inbound and outbound demand through performance marketing strategies focused on SEO and lead generation.

Your responsibilities include conducting keyword research, managing PPC campaigns, and executing email marketing initiatives targeted at CXOs and decision-makers.

The ideal candidate has a Bachelor's or Master's in Marketing and at least 6 months of relevant experience.

Qualifications

• 6 months experience in SEO, PPC, and Email Marketing fundamentals.
• Familiarity with Google Analytics, Google Tag Manager, and Search Console.
• Proficiency with marketing tools like SEMrush, Ahrefs, HubSpot, and Mailchimp.

Responsibilities

• Conduct keyword research, content gap analysis, and competitor benchmarking.
• Create and manage Google Ads, LinkedIn Ads, and Meta campaigns.
• Design and execute email campaigns and nurture sequences.
• Monitor marketing performance using Google Analytics and CRM dashboards.
• Prepare weekly reports highlighting lead funnel health and campaign ROI.

Skills

SEO

PPC (Google Ads/LinkedIn Ads)

Email Marketing

Data Analysis

Lead Generation

Education

Bachelor’s or Master’s in Marketing, Business, IT, or related field

Tools

Google Analytics

SEMrush

Ahrefs

HubSpot

Mailchimp

Job description

Duration: 6 months, and likely to convert to employment

We are seeking a Digital Marketing Intern who is passionate about performance marketing, SEO, and lead generation. You’ll be responsible for driving inbound and outbound demand through paid campaigns, organic optimization, and email outreach — focusing on US and European markets for Worxwide’s IT and digital consulting services.

Key Responsibilities

Search Engine Optimization (SEO)

Conduct keyword research, content gap analysis, and competitor benchmarking.

Optimize website pages, blogs, and landing pages for on-page and technical SEO.

Build backlinks and monitor domain authority using tools like Ahrefs, SEMrush, or Moz.

Track rankings, impressions, and conversions through Google Search Console & Analytics.

Performance Marketing (PPC & Paid Campaigns)

Assist in creating and managing Google Ads, LinkedIn Ads, and Meta campaigns.

Optimize ad copies, landing pages, and targeting for maximum CTR and lead conversions.

Analyze campaign metrics (CPC, CPL, CTR, ROI) and prepare performance dashboards.

Research new keyword opportunities and audience segments for B2B lead generation.

Email & Drip Marketing

Design and execute email campaigns and nurture sequences targeting CXOs and decision-makers.

Segment contact lists and personalize outreach for ABM initiatives using tools like HubSpot, Apollo, or Mailchimp.

Track open rates, click-through rates, and conversions to measure engagement.

Analytics & Reporting

Monitor overall marketing performance using Google Analytics, HubSpot, and CRM dashboards.

Prepare weekly reports highlighting lead funnel health, campaign ROI, and key insights.

Collaborate with design and content teams to align visuals and messaging with data trends.

Must-Have Skills

Must have 6 months experience in SEO, PPC (Google Ads/LinkedIn Ads), and Email Marketing fundamentals.

Familiarity with Google Analytics, Google Tag Manager, and Search Console.

Proficiency with marketing tools like SEMrush, Ahrefs, HubSpot, Mailchimp, or Apollo.

Ability to plan and execute lead-gen focused campaigns for B2B audiences.

Bachelor’s or Master’s in Marketing, Business, IT, or related field.

Prior internship or certification in digital marketing, growth marketing, or PPC preferred.