Interactive Marketing Manager II

Kroll; Hyderabad; On-site; INR 7,655,502 - 11,483,253; Full time

Job summary

Kroll is looking for a Digital Experience Manager in Hyderabad, India. This mid-level position focuses on managing and optimizing the firm’s digital platforms to enhance user experience, improve lead engagement, and ensure alignment with strategic priorities. The candidate should possess 6–10 years of experience in digital marketing, including expertise in SEO, paid media, and web management. Join Kroll to be part of a collaborative environment committed to innovation and performance improvement.

Qualifications

• 6–10 years of experience in digital marketing or web management.
• Expertise in Digital Marketing, SEO, Marketing Technologies & Automation.
• Strong communication skills and attention to detail.

Responsibilities

• Collaborate on digital transformation projects with marketing and web teams.
• Own SEO and manage analytics for paid media campaigns.
• Monitor site performance and recommend changes based on user behavior.

Skills

Digital Marketing

SEO

Paid Media

Analytics

Project Management

Education

Bachelor’s degree in Digital Marketing or related field

Tools

Google Analytics

Sitecore XM Cloud

Salesforce

Job description

We are seeking a highly skilled, results-oriented digital experience manager, to help manage and optimize our firm’s external-facing digital platforms, with a core focus on the performance and impact of our commercial website. This mid-level role plays a critical part in shaping the user journey, improving lead engagement, SEO and aligning digital experience with our firm’s strategic priorities. As a key member of the digital marketing team, you will collaborate closely with business unit marketers, IT, and offshore team to deliver measurable improvements in digital performance.

Responsibilities

• Collaborate with the Integrated Marketing director and the website development team to develop, execute, and deliver large-scale digital transformation projects, supported by web and commercial operations teams.
• Own SEO/Paid social for marketing. Recommend, set up and manage analytics of high-impact paid media campaigns across search, social, and programmatic channels.
• Define and execute the organic search strategy across the website owning technical and non-technical SEO audits, content optimization, URL structure and meta frameworks to improve ranking for priority commercial keywords.
• Lead Generative Engine Optimization (GEO) initiatives to ensure the firm’s expertise surfaces accurately in AI-generated searches.
• Align marketing, business, and technology goals through effective cross-border team collaboration.
• Utilize performance-driven strategies, conversion optimization, and full-funnel marketing to deliver measurable business results.
• Execute the firm’s multi-phase digital experience strategy for the commercial website and related digital channels.
• Translate strategic goals into user-centered digital experiences that support lead generation, brand awareness, and content visibility.
• Own the end-to-end UX execution, from page layout and wireframing to testing and post-launch optimization.

Paid Media & Performance Marketing

• Collaborate with Business Unit Marketers and Integrated Marketing Director to build and optimize paid search and social campaigns. Manage audience targeting, creative testing, bid strategies and budget allocation to hit pipeline and engagement targets.
• Own end-to-end management of Google Search campaigns including keyword search, group architecture, optimization and bid management across all active markets.

Web Performance & Optimization

• Monitor site performance and recommend changes based on traffic behavior, engagement metrics, and conversion performance.
• Manage content layout, site taxonomy, and SEO best practices to improve discoverability and user flow.
• Partner with marketing automation and CRM teams to support funnel activity and campaign tracking.

Team & Project Management

• Work cross-functionally with content, IT, compliance, and marketing operations teams to execute digital projects.
• Coordinate agency and vendor resources when necessary.

Platform & Technology Support

• Maintain and enhance the website CMS (Sitecore XM Cloud), including updates, plug-ins, and workflows.
• Support integrations between the website, CRM (e.g., Salesforce), and marketing tools.
• Ensure digital compliance with WCAG, GDPR, and security requirements.

Required Qualifications

• Bachelor’s degree in Digital Marketing, Communications, Business, or related field.
• 6–10 years of experience in digital marketing or web management.
• Expertise in Digital Marketing, SEO, Marketing Technologies & Automation.
• Strong skills in Paid Media & Performance Marketing (Demandbase, Google Analytics, BrightEdge), Web & Marketing Operations, Data & Performance Metrics.
• Experience in a professional services, consulting, or financial services firm is strongly preferred.
• Proficiency in web analytics, UX/UI best practices, CMS tools, and digital project management.
• Strong communication skills, attention to detail, and ability to collaborate with both technical and non-technical stakeholders.

Essential Traits

• You excel at analyzing processes, identifying opportunities for improvement to streamline operations and boost productivity. Your approach is data-driven and collaborative.
• You have excellent project management skills, with the ability to manage multiple high visibility projects simultaneously and meet deadlines in a fast paced environment.
• You are technically proficient and bring hands-on experience with modern applications, business intelligence platforms and data tools; skillfully bridging technology and busines outcomes.
• You have effective communication and interpersonal skills, with the ability to collaborate effectively across teams and present ideas confidently.
• You have an analytical mindset with experience in data analysis and campaign performance tracking.
• You have strong attention to detail, ensuring accuracy and consistency across all tasks.
• You are comfortable navigating ambiguity and working in a fast‑paced, evolving environment.

Kroll is committed to equal opportunity and diversity, and recruits people based on merit.