Head of Copy

Medhavi Skills University; Gurugram District; On-site; INR 1,200,000 - 2,400,000; Full time

Benefits offered by this job

Mission-driven work

Leadership exposure

Continuous mentorship

Fast-track growth

Inclusive workplace with competitive pay

Job summary

A pioneering higher education institution is looking for a Senior Copywriter to lead and mentor a team of copywriters. The role involves owning various copywriting projects, enhancing brand messaging, and collaborating with different departments to ensure consistency across all communication platforms. Candidates should have 6-9 years of experience in brand or performance copy, with a strong emphasis on conversion impact and mentoring capabilities. Join a mission-driven organization committed to reshaping higher education in India.

Qualifications

• 6–9 years in brand/performance copy across multiple categories.
• Evidence of conversion impact and rigorous testing culture.
• Able to switch tones fast (B2B executive to B2C student).
• Strong editor/mentor; builds clear frameworks and briefs.
• Degree in Communications/Journalism/Marketing.

Responsibilities

• Define, document, and enforce brand tone of voice.
• Review, mentor, and approve copywriters’ work.
• Collaborate with PR for press copy, and Social for captions.
• Build playbooks for messaging by vertical (B2B IP, EP, Campus, OIA, HHM).
• Run A/B tests on hooks, CTAs, and long-form vs short-form messaging.
• Partner with TL team to distil research into sharp messaging.
• Ensure storytelling consistency across web, email, ads, and offline comms.
• Experiment with AI tools for faster drafting, testing, and analysis.
• Provide leadership with speeches, scripts, and flagship messaging.
• Drive continuous improvement of copy effectiveness.

Skills

Brand/Performance Copy

Mentorship

Conversion Impact

Strong Editing

Collaborative Skills

Education

Degree in Communications/Journalism/Marketing

Job description

Please Note: This role is suitable for a senior copywriter who has lead multi-product and multi-platform copywriting projects and has mentored others around them.

Medhavi Skills University (MSU) is a UGC‑recognised private university pioneering work‑integrated higher education. We partner with leading brands like Barbeque Nation, Chai Point, Hero Group, Zomato’s Hyperpure, Hyundai, Ashok Leyland, QuessCorp, Perfetti Van Melle, and BVG India to deliver up‑skilling and degree programmes that blend learning with real‑world industry experience.

Job Summary

Owns the words that move the funnel – from high‑velocity ads to long‑form explainers and leadership narratives. You’ll guide a team of copywriters to produce on‑brand, high‑conversion messaging across B2B and B2C, switching tones and formats frequently (performance ads, scripts, brochures, op‑eds). This is a playground for anyone who loves testing hooks and seeing the impact show up in clicks, leads, and recall.

Key Responsibilities

• Define, document, and enforce brand tone of voice.
• Review, mentor, and approve copywriters’ work.
• Collaborate with PR for press copy, with Social for captions, with Growth for performance ads.
• Build playbooks for messaging by vertical (B2B IP, EP, Campus, OIA, HHM).
• Run A/B tests on hooks, CTAs, and long‑form vs short‑form messaging.
• Partner with TL team to distil research into sharp messaging.
• Ensure storytelling consistency across web, email, ads, and offline comms.
• Experiment with AI tools for faster drafting, testing, and analysis.
• Provide leadership with speeches, scripts, and flagship messaging.
• Drive continuous improvement of copy effectiveness.

Qualifications

• 6–9 years in brand/performance copy across multiple categories.
• Evidence of conversion impact and rigorous testing culture.
• Able to switch tones fast (B2B executive to B2C student).
• Strong editor/mentor; builds clear frameworks and briefs.
• Degree in Communications/Journalism/Marketing.

What We Offer

At Medhavi, work is more than a job – it’s a platform for growth, impact, and purpose.

• 🌱 Mission‑driven work: Shape the future of higher education and skilling in India
• 🤝 Leadership exposure: Collaborate directly with CXOs, government officials, and industry partners
• 📈 Learning & development: Continuous mentorship, upskilling, and leadership opportunities
• 🚀 Fast‑track growth: Thrive in a high‑growth, merit‑driven environment
• 💼 Culture & perks: Inclusive workplace with competitive pay, performance incentives, and modern well‑being benefits

Seniority level

Director

Employment type

Full‑time

Job function

• Marketing, Public Relations, and Writing/Editing

Industries

• Higher Education

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