Copywriter

Emeritus; Mumbai; Presencial; INR 900.000 - 1.300.000; Jornada completa

Descripción de la vacante

Emeritus India is seeking an experienced Copywriter to join the marketing and creative team. With 7–8 years of relevant experience, you will craft compelling, audience-focused copy across digital and offline channels, working closely with design, performance marketing and internal stakeholders.

You will ensure brand tone, guidelines, and editorial consistency while researching courses and topics to support campaigns and discoverability.

Formación

• 7–8 years of copywriting or marketing experience.
• Strong portfolio and experience across digital and offline channels.
• Bachelor's degree in English, Journalism, Mass Communication, Marketing or equivalent.
• Ability to write clearly, concisely and persuasively.
• Experience using AI writing tools such as ChatGPT or Claude.
• Familiarity with agile project management tools (Asana, Wrike, Jira).

Responsabilidades

• Write copy for performance ads, social media, emails, landing pages, brochures, flyers and website content.
• Interpret briefs and research inputs to develop clear, persuasive copy concepts.
• Collaborate with designers, performance marketing and internal stakeholders to support campaign objectives.
• Produce error-free copy following brand guidelines, tone of voice and editorial standards.
• Research courses, industries and audience needs to support communications.
• Use digital tools to identify search trends and enhance discoverability.
• Participate in brainstorming sessions with cross-functional teams.
• Manage multiple copy tasks and deliver within timelines.

Conocimientos

Copywriting

Content creation

Marketing

Branding

Performance marketing

English language

Educación

Bachelor's degree in English

Herramientas

Asana

Wrike

Jira

Microsoft Office

Google Workspace

ChatGPT

Claude

Descripción del empleo

Emeritus is a global education company focused on making high-quality education accessible and affordable. It collaborates with leading universities across multiple regions and offers short courses, degree programmes, professional certificates and senior executive programmes, supported by technology, curriculum innovation and hands‑on instruction.

Emeritus India is headquartered in Mumbai and operates in the higher-education and professional-learning space, working with leading institutions to deliver online certificates and programmes to learners.

Daskalos is a strategic initiative of Emeritus focused on transforming higher education in India by enabling leading global universities to establish and expand their presence in the country. The initiative aims to bring international universities and their academic offerings closer to Indian students while supporting these institutions in building their presence and operations in India.

About the Role

We are looking for an experienced and creative Copywriter with 7–8 years of relevant experience to join our marketing and creative team. The ideal candidate will have a strong portfolio and experience developing compelling, audience-focused copy across digital and offline marketing channels. The role will work closely with creative, design, performance marketing and internal stakeholder teams to develop content aligned with campaign objectives, brand guidelines and audience needs.

Core Responsibilities

• Write copy for performance ads, social media creatives, emails, landing pages, brochures, flyers,website content and other marketing collaterals.
• Interpret creative briefs, campaign requirements and research inputsto develop clearand persuasive copy concepts.
• Work closely with designers, performance marketing teams and internal stakeholders to create content that supports campaign objectives.
• Produce error-free copy that follows partner university guidelines, brand tonality, tone of voiceand editorial guidelines.
• Conduct research on courses, industries, audience needs and relevant topicsto support accurate and effective communication.
• Use digital research tools to identify search trends and create content that supports discoverability and marketing goals.
• Participate in brainstorming sessions with creative, design and performance marketing teams.
• Analyse existing creatives and suggest copy improvements based on feedback, performance data and campaign learnings.
• Manage multiple copy tasks simultaneously and deliver within documented timelines.
• Take ownership of assigned deliverables, revisions and approvals.
• Stay updated on trends in digital marketing, performance advertising, content formats and AI-enabled writing tools.

Ideal Skills & Expertise

• 7–8 years of relevant experience in copywriting, content, communications, advertising or marketing.
• Strong portfolio in copywriting, content, communications or marketing, with a Bachelor's degree in English, Journalism, Mass Communication, Marketing or an equivalent level of knowledge gained through education, training and professional experience.
• Strong copywriting skills with the ability to communicate complex information in a clear, concise and compelling way.
• Good understanding of branding, customer/user journey, performance marketing and audience-led communication.
• Strong editorial discipline, with the ability to produce error-free copy across formats and channels.
• Experience writing for digital, print, social, email, performance marketing and other marketing communication formats.
• Experience using AI-enabled writing and research tools such as ChatGPT, Claude or similar platforms to support ideation, research, drafting and content optimisation.
• Familiarity with agile project management tools such as Asana, Wrike or Jira, along with proficiency in Microsoft Office and Google Workspace.
• Ability to understand briefs, incorporate feedback and deliver revised copy efficiently.
• Good interpersonal, verbal and written communication skills, with the ability to work independently and collaboratively.

Preferred Experience

• Experience in Education, EdTech, Higher Education, Digital Marketing, Advertising or Performance Marketing will be an advantage.
• Experience working with university, education or international-education brands will be an added advantage.
• Strong understanding of digital-first, audience-led and conversion-focused copywriting.