Creative Copywriter

Edvia; Mohali; On-site; INR 500,000 - 750,000; Full time

Job summary

Edvia.ai, under the Daltin Edu Group, is seeking a copywriter/content writer to craft engaging, conversion-driven content across social, ads, email, and blogs. You will develop campaign concepts and ensure brand voice consistency in English and Hinglish.

You will collaborate with marketing and design teams to execute campaigns, write performance-focused copy, and continually optimize based on A/B testing results to drive leads in the overseas education space.

Qualifications

• 2+ years of copywriting/content writing experience.
• Excellent writing skills in English and Hinglish (mandatory).
• Strong understanding of digital marketing and content strategy.
• Ability to write clear, concise, and persuasive copy.
• Creative thinking with strong attention to detail.
• Ability to manage multiple projects and meet deadlines.

Responsibilities

• Create engaging copy for social media, ads, websites, emails, and blogs.
• Develop creative concepts for marketing campaigns and launches.
• Write CTR-focused ad copies and optimize based on performance; conduct A/B tests.
• Understand overseas education market and tailor messaging for audiences across platforms.

Skills

Copywriting

Content writing

English proficiency

Hinglish writing

Digital marketing

Job description

Edvia.ai is an AI-powered overseas education platform under the Daltin Edu Group. We help students achieve their global education goals through technology-driven guidance, personalised counselling, and end-to-end support-without relying on traditional consultancy models.

Key Responsibilities

1. Content & Copywriting

• Write engaging and conversion-driven copy for:
  • Social media (captions, campaigns, reels)
  • Performance ads (Google & Meta)
  • Website pages and landing pages
  • Email and WhatsApp marketing campaigns
  • Blogs and long-form content
• Create compelling headlines, taglines, and campaign messaging
• Ensure consistency in brand voice and tone across all platforms
• Write fluently in English and Hinglish

2. Campaign Ideation & Strategy

• Develop creative concepts for marketing campaigns and launches
• Collaborate with marketing and design teams to execute campaigns
• Contribute ideas for trending content, reels, and brand storytelling
• Align copy with target audience, funnel stage, and campaign goals

3. Performance-Oriented Writing

• Write ad copies focused on CTR, conversions, and lead generation
• Continuously optimize copy based on campaign performance
• Conduct A/B testing for headlines, CTAs, and messaging

4. Research & Brand Understanding

• Understand the overseas education market, student mindset, and competition
• Conduct basic research to ensure relevant and accurate messaging
• Adapt tone and messaging for different audiences and platforms

Requirements

• 2+ years of experience in copywriting/content writing
• Excellent writing skills in English and Hinglish (mandatory)
• Strong understanding of digital marketing and content strategy
• Ability to write clear, concise, and persuasive copy
• Creative thinking with strong attention to detail
• Ability to manage multiple projects and meet deadlines

Ready to Join Our Team?

Take the next step in your career and help us build the future of education technology.