Senior Content Manager

Vibrant Advertising Private Limited; Mumbai; On-site; INR 2,000,000 - 3,500,000; Full time

Job summary

Vibrant Advertising Private Limited is seeking a Senior Content Manager to lead content strategy, creator-led campaigns, and AI-enhanced insights across FMCG and BFSI sectors. You will shape strategic storytelling, collaborate with multiple teams, and drive innovative digital-first brand solutions.

The role requires strong analytical skills, trend analysis, and ability to translate business objectives into compelling content narratives.

Qualifications

• Develop and implement strategic content plans aligned with brand objectives.
• Craft influencer-led campaigns and creator briefs for differentiated storytelling.
• Identify trends and consumer insights to drive content innovation and relevance.
• Translate briefs into compelling narratives across digital channels.

Responsibilities

• Develop and execute content strategies and digital brand solutions.
• Drive creative ideation and influencer content briefs for campaigns.
• Identify trends and creator opportunities to shape content strategy.
• Conceptualise influencer-led campaigns to boost brand visibility and engagement.
• Collaborate with cross-functional teams for seamless campaign delivery.
• Analyze campaign performance to derive actionable insights and optimization ideas.
• Prepare strategic proposals and client-facing presentations.

Skills

Content Strategy

Influencer Marketing

Creative Ideation

Presentation Skills

Analytics & Insights

Tools

Excel

PowerPoint

Job description

Job Purpose

The Senior Content Manager will be responsible for developing and driving content strategies, creative ideation, and influencer-led digital marketing solutions across categories such as FMCG and BFSI. The incumbent will drive strategic storytelling, creator-led campaigns, and digital-first brand solutions by leveraging consumer insights, emerging trends, and innovative content formats. The role will also involve developing strategic proposals, analysing campaign performance, collaborating with cross-functional stakeholders, and leveraging AI tools to enhance content strategy, research, analytics, and productivity.

Key Accountabilities

1. Develop and execute content strategies and digital-first brand solutions aligned with brand objectives, consumer insights, and business priorities.
2. Drive creative ideation, storytelling, influencer content briefs, and innovative campaign concepts to deliver engaging and impactful brand communication.
3. Identify emerging social media trends, consumer behaviour patterns, cultural conversations, and creator-led opportunities to develop relevant and differentiated content strategies.
4. Conceptualise and develop influencer-led campaigns, content formats, and viral marketing opportunities to enhance brand visibility, audience engagement, and campaign effectiveness.
5. Collaborate with brand marketing, influencer, media, creative, and execution teams to ensure seamless campaign planning, coordination, and delivery.
6. Analyse campaign performance, audience engagement, and content effectiveness to derive actionable insights and recommend strategic improvements.
7. Develop strategic proposals, campaign presentations, business pitches, and management reports to support client engagement and business objectives.
8. Leverage AI tools and platforms to enhance content ideation, market research, consumer insights, campaign planning, analytics, and overall productivity.
9. Translate business objectives and marketing briefs into compelling content strategies, creative narratives, and influencer-led brand solutions.
10. Ensure quality, consistency, and strategic alignment across content deliverables while driving innovation and continuous improvement in digital content solutions.

Key Performance Indicators (KPIs)

1. Effectiveness and relevance of content strategies and digital-first brand solutions
2. Quality and innovation of creative ideation and influencer-led campaigns
3. Campaign performance, audience engagement, and brand visibility
4. Effectiveness of creator-led content and viral marketing initiatives
5. Quality and timeliness of strategic proposals, presentations, and reports
6. Campaign analysis, insight generation, and optimization recommendations
7. Stakeholder collaboration and campaign execution effectiveness
8. Effective utilization of AI tools for content strategy, research, and productivity

Functional Competencies

1. Content Strategy & Digital Marketing
2. Influencer Marketing & Creator-led Campaigns
3. Creative Ideation & Strategic Storytelling
4. Consumer Insights & Trend Analysis
5. Digital-first Brand Solutions & Campaign Planning
6. Campaign Performance Analytics & Reporting
7. Strategic Proposals & Business Presentations
8. Excel & Data Analysis (Pivot Tables, Dashboards, Reporting)
9. PowerPoint & CXO-level Presentation Development
10. AI Tools & Applications (ChatGPT, Gemini, Copilot, and other AI platforms)
11. Stakeholder Management & Cross-functional Collaboration
12. FMCG & BFSI Category Understanding

Behavioural Competencies

1. Result Orientation
2. Strategic & Creative Thinking
3. Analytical Thinking
4. Communication & Collaboration
5. Attention to Detail
6. Ownership & Accountability
7. Innovation & Problem-solving
8. Adaptability & Agility
9. Planning & Execution
10. Business Acumen & Client Orientation